DETROIT — The Roush 427R 2010 Ford Mustangs are poised for their TV debut on the series The Wannabes, according to a company statement released on Monday. But don't expect a thriller along the lines of the remake of Death Race, the only time a Roush product has appeared on film thus far.
The synopsis of The Wannabes explains that the sitcom follows "six teens who want to be pop stars even if it means dressing up like fruit and rocking out in a local café." The fruit costumes, the synopsis explains, help the teens "to promote the latest smoothie creations."
Roush insists it is "excited to break into television with The Wannabes," in a company statement. "That is the type of program which is suitable for all members of the family and will have lasting appeal," said Joe Thompson, Roush Performance vice president and general manager, in a statement.
The sitcom will feature the Roush Ford Mustangs and "propane-powered vehicles," said the Dearborn tuner. The Roush Mustangs are said to play a "recurring role" in the sitcom, which is due out in April.
Roush had been poised to make its movie debut in Run, an action film that was described as a postmodern version of the 1968 Steve McQueen thriller Bullitt. But on Monday, Roush spokesman John Clark told Inside Line that the "Run movie never filmed," in response to an e-mailed query. "They haven't been able to finalize the financing among other things," Clark noted. He said the only movie product placement for Roush thus far has been "the remark of Death Race in 2008.... They opened the hood on the car and had a Roush crate engine powering the car," Clark wrote.
IMDb describes the remake of Death Race as a thriller that includes a car race in which inmates must brutalize and kill one another on the road to victory.
In stark contrast, The Wannabes is a "tween" television series starring the Savvy, a pop group that has toured with Radio Disney.
Inside Line says: This is a very long way from Bullitt for Roush, unless you can imagine Steve McQueen dressed up like a banana. — Anita Lienert, Correspondent
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firstclass says:
12:21 PM, 12/10/2009
Make yourself feel better by making assumptions. Sense when did I have to be able to afford something to comment on it? By your logic if a parent beats their child I guess I can't say that's wrong because I don't have children.
There's nothing wrong with it by your opinion but personally I don't want my car to represent trendy pop stars. When I drive I want to represent a harder image I don't want people asking me if it's the car from the tween show The Wannabes . If I wanted to represent family values id buy Steve Urkel's BMW Isetta. Roush has an image to maintain. Both positive and judgmental.
jabs1 says:
05:39 PM, 11/29/2009
You probably couldn't afford one anyway. This is an entertaining family show with good moral values. What's wrong with that?
flwind says:
03:53 PM, 11/24/2009
Hopefully this show will not make it past 5 episodes
smihal says:
06:49 PM, 11/23/2009
I enjoy the steady stream of news on inside line. I check it once or twice a day. They could have left this out. Really.
firstclass says:
05:46 PM, 11/23/2009
I really don't want my sports car to be associated with "tween shows" next the car will get all glittery in the sunlight and drive around pasty white teenage vampires? Just as well. I don't know what Roush was thinking with that ugly hockey stick decal. That alone makes me not want to buy one.