The base sticker on the 2010 Fusion is only slightly higher than that of its predecessor, which started at $19,760.
Inexplicably, the 2010 Mercury Milan, which is virtually identical to the Fusion, is priced nearly $2,000 higher than its Ford-branded counterpart, starting at $21,905. The price gap is even higher on the Milan Hybrid, which is stickered at $31,300.
A new Fusion Sport model is being offered for 2010, priced at $25,825 for the FWD version and $27,675 for the AWD variant. The car is equipped with a larger, more potent 3.5-liter V6 rated at 263 horsepower and 249 pound-feet of torque.
Inside Line says: If Ford is bent on killing off demand for Mercury once and for all, this is probably as good an approach as any. — Paul Lienert, Correspondent

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