Contestants have been asked to answer a series of questions on the AI Web site about the music videos featuring Fords that are part of each episode of the talent-elimination program. Eight weekly prize winners have been given 2010 Ford Fusion Sport vehicles and trips to Los Angeles, where they get to sit on a video shoot for the Ford music videos and be in the audience for AI.
The grand prize drawing is May 11, with the winner getting a "2010 one-of-a-kind custom American Idol-inspired Ford Fusion Hybrid," with an MSRP of $31,000. The winner also gets a round-trip ticket to Los Angeles, three nights in a hotel and tickets to the season finale of the show.
Full details are listed on the show's Web site. The deadline for online entries is May 8.
Inside Line says: Somebody at Ford has a great talent for marketing. But can that person carry a tune? — Laura Sky Brown, Correspondent
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charlesb says:
12:39 PM, 02/05/2010
A made for T.V. climax, eh? Sounds like we continue our race into the gutter with this one.