LONDON — Ford has committed itself to spending at least $1.8 billion in the development of a range of global environmental technologies and highlighted the announcement with the debut of the Focus FFV.
The Focus coupe-cabriolet concept made its debut on Tuesday at the British International Motor Show. At the same time, Ford announced prices for its new Ford C-Max FFV, which starts at $26,876.
The automaker noted that this FFV is priced the same as a conventionally fueled 1.8-liter Ford C-Max. The new C-Max FFV, a multi-activity vehicle, will come in a number of trim levels, including LX, Sport, Zetec, Zetec Climate and Ghia. Ford launched its first FFV, the Focus FFV, here last August.
"Our new FFVs, the coupe-cabriolet concept, and the C-Max show that every model in the Focus range can run on renewable bioethanol," said Roelant de Waard, Ford of Britain chairman and managing director.
The Focus FFV concept will not come to North America, Ford spokesman Jim Cain told Inside Line.
The overall green commitment doubles the rate of environmental spending at the Blue Oval. Ford of Europe and Premier Automotive Group (PAG) CEO Lewis Booth, claimed that the carbon dioxide emissions savings would, in a single year, equate to the carbon dioxide output of a major industrial city. The investment will not focus on one technology but will instead offer a portfolio of different solutions including lightweight, hybrid electric and biofuel vehicles.
The project will involve more than 9,500 engineers employed by Ford and PAG. Booth claimed that within a decade, a version of the Ford Focus — Britain's best-selling car — would be capable of achieving more than 70 mpg, while emitting less than 161 grams/mile of carbon dioxide. He said: "A broad business strategy that serves all our brands is the only way we can achieve the level of improvement in emissions and fuel economy required."
What this means to you: While the Focus FFV won't make it anytime soon, many of these new powertrains will find their way into the U.S., providing lower consumption and exhaust emissions.
The Focus coupe-cabriolet concept made its debut on Tuesday at the British International Motor Show. At the same time, Ford announced prices for its new Ford C-Max FFV, which starts at $26,876.
The automaker noted that this FFV is priced the same as a conventionally fueled 1.8-liter Ford C-Max. The new C-Max FFV, a multi-activity vehicle, will come in a number of trim levels, including LX, Sport, Zetec, Zetec Climate and Ghia. Ford launched its first FFV, the Focus FFV, here last August.
"Our new FFVs, the coupe-cabriolet concept, and the C-Max show that every model in the Focus range can run on renewable bioethanol," said Roelant de Waard, Ford of Britain chairman and managing director.
The Focus FFV concept will not come to North America, Ford spokesman Jim Cain told Inside Line.
The overall green commitment doubles the rate of environmental spending at the Blue Oval. Ford of Europe and Premier Automotive Group (PAG) CEO Lewis Booth, claimed that the carbon dioxide emissions savings would, in a single year, equate to the carbon dioxide output of a major industrial city. The investment will not focus on one technology but will instead offer a portfolio of different solutions including lightweight, hybrid electric and biofuel vehicles.
The project will involve more than 9,500 engineers employed by Ford and PAG. Booth claimed that within a decade, a version of the Ford Focus — Britain's best-selling car — would be capable of achieving more than 70 mpg, while emitting less than 161 grams/mile of carbon dioxide. He said: "A broad business strategy that serves all our brands is the only way we can achieve the level of improvement in emissions and fuel economy required."
What this means to you: While the Focus FFV won't make it anytime soon, many of these new powertrains will find their way into the U.S., providing lower consumption and exhaust emissions.
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