For nearly two years we've been teased by the latest incarnation of the Ford Fiesta, a car that's sold some 750,000 copies worldwide since its introduction last year.
Early on, we flew to Europe to drive the continental version and came back impressed and impatient for an Americanized one. Soon after, viral-marketing test samples with U.S.-specification speedometers and Michigan plates appeared in our neighborhood in the hands of Fiesta Movement "agents." Eventually, the unprecedented marketing wave crested and we finally got our hands on a loaded, Euro-spec 2009 Ford Fiesta Titanium to test on our home soil.
And it was very good.
But this was still a European car, complete with sticky summer tires, slim bumpers and a need for premium fuel. What would an Americanized Fiesta be like? Would Ford screw it up in translation? We would have to wait, fingers crossed, for the answer.
Wait No More
At the Embarcadero in San Francisco, an attendant brings a 2011 Ford Fiesta SES hatchback painted in aptly named Yellow Blaze Metallic paint to the curb and hands us the keys.
Key fob is more like it, because this one has an optional push-button entry and keyless start system that comes with heated front-seat cushions and other goodies our Euro tester never had (for $795). We open the door and settle into supportive black leather-trimmed seats with ivory piping ($715). How much does this thing cost, anyway?
According to the window sticker in the glovebox, our top-line SES hatch starts at $17,795, including $675 for destination. Standard features include Sync, Sirius Satellite Radio, an upgraded 80-watt six-speaker stereo, 195/50R16 all-season tires, cruise control and audio controls on the leather-wrapped steering wheel, bonus interior and exterior lighting and other details. The aforementioned options, plus another $300 for the Screaming Yellow Zonker paint, bring the total up to $19,605.
The price can go up further if you add a moonroof ($695) or the six-speed automatic ($1,070). The latter is desirable because in reality it's a slick-shifting dual-clutch automated manual transmission (but with manual shifting capability curiously absent), and it helps the Fiesta deliver its best fuel economy, an estimated 30 mpg city and 40 mpg highway.
Preparing for Liftoff
As it stands, our version of the 2011 Ford Fiesta with its five-speed manual is said to deliver 29 mpg city and 38 mpg highway. And, unlike the European model, our U.S.-spec Ford Fiesta is happy with 87-octane regular unleaded. We stop at a gas station near Candlestick Park (or whatever the San Francisco 49ers are calling it these days) for a top-up.
This Fiesta reminds us of our old second-generation Honda CRX, only yellower and vastly better equipped.
While we wait for the 12-gallon tank to fill through the Easy Fuel capless fuel filler, we pair our iPhone with Sync so we can make hand-free calls and stream Bluetooth audio. But this version of Sync includes something new called Traffic, Directions and Information (TDI).
TDI is essentially turn-by-turn navigation that's integrated into Sync's voice command structure, but it actually uses your Bluetooth-paired phone (smart or dumb) to make a toll-free call to an automated operator who asks you your destination. Once complete, the route is downloaded into the car, the call hangs up and guidance begins via voice commands and visual prompts on the in-car screen.
But we're not following the boring recommended route on the trip back home. No, the European-spec Ford Fiesta that we tested before was an engaging car in the corners, so we're headed for some twisty two-lane back roads our motorcycle buddies told us about.
The Road to Highway 25
The first hundred miles or so are basic freeway, with few turns. But even here the 2011 Ford Fiesta SES impresses with rock-solid straight stability and precise steering. It has an electric-assisted power steering system (EPS), but the clarity and weight is just about perfect.
That's due in part to two very useful programming tricks contained in this Fiesta's EPS system. Anti-drift logic counteracts the effects of crosswinds and excessive road camber, and an anti-nibble program cancels out cyclic vibrations that come from minute wheel imbalance or coarse road inputs.
On top of that, the height-adjustable seats, tilt-and-telescoping wheel and chunky leather-wrapped steering wheel combine to form a comfortable driving position (even for someone who stands 6-foot-2, like us). The ride is steady and well damped, and it's pretty quiet, too. Our 2011 Ford Fiesta is composed and steady in a way other small cars are not. Does this mean they sucked the life out of it in the corners? We'll soon see.
Hollister to Taft
Highway 25 twists, turns and dives, but few of the corners are slow. It's a momentum road, one that rewards precise line work and good rhythm behind the wheel. The 2011 Ford Fiesta SES's 195/50R16 Hankook all-season tires respond predictably to the sprightly steering ratio (14.3:1, 2.6 turns lock-to-lock) and provide dependable grip. Here in the real world, we also don't notice the lack of an "off" position for the standard electronic stability control.
Days later, at the test track, our instruments will tell us that this Fiesta can pull 0.82g on the skid pad, 0.01g more than the Euro Fiesta did on its summer tires. On the other hand, we'll also learn that our U.S. Fiesta goes through the slalom at 62.2 mph, 3.3 mph less than the Euro version.
But we don't know that yet. Here on California Highway 25 (and now CA Highway 198), all we know is that this Fiesta reminds us of our old second-generation Honda CRX, only yellower and vastly better equipped. It doesn't roll much, it deftly connects apex to apex and it allows us to maintain a good head of steam through narrow twisties.
This U.S.-spec Fiesta rides on the same basic suspension, but it weighs 114 pounds more than the '09 Titanium we tested (2,557 pounds vs. 2,443 pounds as measured by our scales). Some of the extra weight resides in the subtly extended front and rear bumpers, as the American version is 4.5 inches longer.
But other safety and noise enhancements are in place, too. The U.S. Fiesta has a driver's knee airbag, plus front, side and side curtain airbags — seven in all. To compensate for the additional mass, the front springs are 10 percent firmer, the front stabilizer links are more direct and the rear shocks are reworked, but otherwise it's the same stuff in these fenders.
Up and Over the Mountain
At Taft, we refill the tank and discover we've averaged 39.1 mpg since we started. On the straights, we never went faster than 75 mph, but the Fiesta didn't need to slow down a whole lot for the corners, either. If this is hypermiling, sign us up.
Next comes another great motorcycle road, Cerro Noroeste, but this one climbs over a 6,000-foot mountain pass before it rejoins Interstate 5. Here the biggest change to the U.S. version of the 2011 Ford Fiesta, the one that helps achieve its impressive fuel economy, becomes apparent.
Where the European five-speed manual transmission feels like a close-ratio gearbox, the U.S. Fiesta is geared to run at lower rpm at highway speeds, about 2,600 rpm at 60 mph versus the Euro car's 3,000 rpm at 60 mph. At 120 horsepower and 112 pound-feet of torque, the U.S. version of the Ford 1.6-liter Ti-VCT inline-4 doesn't make any less power, but the more widely spaced gears make it feel a bit less playful when you come to a tight corner and gear down to accelerate.
On the other hand, we refill once more at home after going up and down the mountain (and cruising on the freeway a bit), and this time 41.4 mpg comes up on our calculator. Remarkable.
Seesawing at the Track
Later at the test track we discover the U.S. 2011 Ford Fiesta accelerates willingly from a standstill because 1st and 2nd gears are actually shorter than those of its overseas counterpart. To 45 mph, the two versions are neck and neck.
But on the way to 60 mph, the U.S. car needs to shift to a tallish 3rd gear, and its 0-60 time sags to 10.0 seconds (or 9.7 seconds with 1 foot of rollout like on a drag strip). Meanwhile the Euro edition gets there in 9.4 seconds (9.0 seconds with rollout), under full power at the top of 2nd gear.
Nevertheless, our 2011 Ford Fiesta claws half of that gap back at the quarter-mile, as it can hold 3rd gear to finish in 17.2 seconds at 80.4 mph, while the European car must grab 3rd gear and then 4th before crossing in 16.9 seconds at 81.6 mph.
Sigh. A six-speed manual would be nice.
But we have no qualms about the brakes. They're firm, effective and easy to modulate. Here at the track, the 2011 Ford Fiesta does the panic stop trick in 119 feet on its all-season rubber, just 1 foot shy of the mark laid down by its European cousin on summer rubber.
What It All Means
It's clear that Ford has tried to make sure the Americanized version of the new Ford Fiesta didn't go all soft. This car brakes, steers and handles every bit as well as the European Fiesta we tested last year. It rides with the steadiness of a bigger car, yet it doesn't feel heavy.
A bit of performance has been traded for fuel economy, but even here the U.S.-spec Ford Fiesta is about as quick as a Honda Fit (with stability control similarly enabled) while achieving about 3 or 4 mpg more. The gains are meaningful and we think it has been a worthwhile trade.
On top of that, the 2011 Ford Fiesta range has a longer list of standard and optional equipment than most, if not all, subcompacts. One could easily spend $2,000 or $3,000 less than our test car by starting with an SE or avoiding premium paint, push-button start and leather.
We're relieved to say that the 2011 Ford Fiesta SES is a compelling subcompact that retains much of what drew us to the new Fiesta in the first place. They didn't screw it up. Time to uncross those fingers. Ford just hit another home run.
The manufacturer provided Edmunds this vehicle for the purposes of evaluation.

Add A Comment »
jasonbum says:
02:55 PM, 10/27/2011
This car seems like a great choice to replace my civic. I am interested in again supporting the American economy by buying American. I was disturbed to see this info: Assembly location Cuautitlan, Mexico
WHY??
Why can't an American Company build a damm car in this country and support local economies.
toofast11 says:
11:17 AM, 07/14/2011
dont go between semi trailers or it will blow this tiny vehicle away
truckguy81 says:
11:51 AM, 07/09/2011
I purchased a complete strip-down Ingot Silver Fiesta S sedan last December and the car needs improvements in areas.
In Aug of 2000 I purchased a brand new Ford Focus(first year for it here in the U.S.) and I was Blown away at the quality of the Focus... I wasn't the only one. Well, the 2011 Fiesta hasn't wowed me nearly as much as the First Gen Focus. I purchased a strip-down Fiesta because this thing gets absolutely ridiculously overpriced when you start adding options.. a major understatement.. and it seems like you can't get one single option without paying for a bunch of pricey other options that are included in a "equipment group" according to Ford. Sheesh!
No standard CD player even though there is a button on the radio that says CD..?? I purchased the car thinking it had a CD player and couldn't figure out were to put the CD's and I was dumbfounded when the dealer told me that I didn't have one.. this was after I had purchased the car of course.
My Five speed manual trans grinds often, and does it most often in Reverse gear. It also has a problem with staying into gear. On long trips the Transmission puts off a TERRIBLE burning smell that will literally make you gag if you are standing at the front of the car when it is parked. I will be taking it back to the dealer for this issue when I have a chance in my busy life, which is a pain! A brand new car shouldn't be having a problem like this..
All the settings on the car are terribly complicated, which are controlled by a little screen on the center of the dash. I feel sorry for people who aren't computer literate who own these cars.
The drivers seat has a very unique way of adjustment... and it isn't easy to adjust.
I'm 6'1" and my shins are laying on the center console when I'm driving and on long trips this hurts because the center console has a pretty jagged edge. Also the backseats are for small children or cargo only, and for that reason I wish Ford made it easy to remove them to increase cargo room but they didn't.
The get-up-and-go isn't impressive though I guess you couldn't expect that from an economy car that gets mileage as good as this(mine averages in between 34-37mpg depending how often I run the AC). You will see the best economy in this car if you keep it under 3000rpm, and if you do that you will get run over by other motorist because the engine's power and torque is pretty well set up for well over 3000 rpm...?? and why would you be driving an econobox at sky high rpms? I don't know.
PROS: The fuel economy as I stated is spectacular considering this is a full gasoline powered engine with no exspensive hybrid technology involved, and for that reason it is easy and inexpensive to maintain. The starting price of $13,995(after delivery, BEFORE rebates) is another big pro. Those were the primary reasons I purchased it. The handling is superb and the steering is as smooth as silk. The appearance will turn heads and everywhere I go people look and sometimes ask about it. Most everything on the car feels and looks precision.. MOST! As I said the trans seems to be shot.
I just wish Ford started the hatch back at the same starting price as the sedan. It is the same car, one just has a lift back.
In my opinion, no matter how many options the car has it is only worth the starting price of a strip down S-model for good reason. No matter how you see the Fiesta, it is a slow economy car the can only seat two full size adults including the driver.
map58 says:
09:07 AM, 05/14/2011
I bought a silver SES in late March and have put 4300 miles on it already. I needed a car that was good to drive and gave me excellent fuel economy. I usually drive alone so a subcompact like the Fiesta was perfect. Also my father is retired from Ford so I was able to use his employee discount and Ford was also running a local $1000 rebate promotion which all got me out the door for just over $17,000 (including sales tax) for a vehicle with a sticker of $19,600.
The car drives and handles great and it's getting me 36 mpg combined. The ergonomics and appearance inside is excellent. The Sync and Sirius package is great. The chrome trim on the SES package adds a lot to the appearance.
I'm real happy with this car so far.
thomasrhee says:
10:41 AM, 07/20/2010
Having just bought one... a black SES hatch optioned with leather, moonroof, and automatic transmission... my opinions may be biased. But at the same time I consider myself a car/driving enthusiast having owned a BMW 330ci, BMW 328is, Audi A4, Subaru WRX, Honda Civic EX Coupe, Mazda Protege5, etc...
When shopping for the Fiesta... the other cars I looked at were the Honda Fit and Honda Civic EX-L Coupe. My needs were for a small inexpensive car that's easy to park and maneuver in the city... gets great gas mileage... and one that has a somewhat fun and sporty driving feel. With that said, the Nissan Versa and the Toyota Yaris were wiped off my list instantly.
The Fiesta is the first American car I've owned in my life. My biggest concern was about reliability but from what I've seen, the recent Ford Focus and Fusion have done very well with reliability issues and I hope that the Fiesta is as reliable.
In driving the Fiesta, Fit and Civic and looking at all 3... for me and IMO... the Fiesta was the best choice and here's why...
The Fiesta exudes "luxury" and is more fun to drive than either Honda. The build quality is superb... luxury features such as moonroof, leather, heated seats, heated mirrors, auto dimming mirror, usb input, hands free bluetooth phoning, Sirius radio, a better than expected sounding stereo, and of course the convenience of SYNC are all there. The panel gaps are tight... soft touch points everywhere... not one squeak or rattle anywhere.
Aside from all that... the driving feel... from the steering to the suspension is astounding for a car in this class and it easily outdoes both Honda's in this regard. Not to mention how extremely quiet this car is at all speeds. Road noise and wind noise are about on par with midsize cars and it's actually quieter than the Accord. The car just feels solid whether you push it hard on a corner or just cruising on the highway.
Any gripes? A couple... the 6 speed auto does quite well in most situations and it lets the engine rev freely when you floor it.... however when stuck in traffic and crawling at 5mph or less... the transmission seems to hunt between 1st and 2nd and the shifts are pretty abrupt as it goes back and forth between the gears... otherwise in other situations... the shifts are very smooth. Another gripe is no armrest. Not only do I miss the armrest during freeway cruising but it would be useful to put items inside a storage console underneath. The limited rear vision on the hatch due to it's smallish rear window is blocked even further by the headrests on the rear seats... maybe they could've made the headrests slightly smaller in the back? And lastly, the car would be so much better with just a little more power. Starting from stop, the car is not fast by any means... but then again neither are the Fit or Civic.
the_flyer2002 says:
03:35 PM, 05/16/2010
Oh, I forgot to add:
"If it's good enough for the¿ Royal Marines, it's good enough for you."
I am def. considering it as my possible next car, but than again I think new Focus would be better choice.
the_flyer2002 says:
03:31 PM, 05/16/2010
I think this summs it all up:
http://www.youtube.com/watch?v=BSVfgQYnbaA
itm1221 says:
05:10 PM, 05/15/2010
ford engines always look cheep and the spark plug wirees have visible electric tape or something wrapped around them and even though i hate engine covers put one on this and the focus because they look awful and cheapy, what the heck ford you can make the mustangs engine look decent
darex says:
11:34 AM, 05/14/2010
also, the MINI allows you to buy nearly all the options à la carte, meaning you CAN have a sunroof with or without Nav, and with or without heated seats, etc..., etc... Who else lets you do that. Furthermore, the N.A. MINI is virtually identical to the European model.
I think people don't realize just how good a value proposition the MINI is when compared to the other models, one they are tarted-up, and even then many of the desired options are simply unavailable.
darex says:
11:29 AM, 05/14/2010
Seems to me the MINI Cooper is much better equipped (e.g. 4-wheel discs), for similar money, and also has better resale value than the Fit.
Certainly, the MINI Cooper also wins in the handling department.