- May was the best sales month for the Ford Super Duty trucks in two years.
- Top model choice is the F-250 Crew Cab with four-wheel drive.
- Sixty percent of buyers are choosing the 6.7-liter PowerStroke V8 turbodiesel engine.
DEARBORN, Michigan — Ford is pleased with the sales performance of the 2011 F-Series Super Duty. The heavy-duty pickup topped Ford's sales goal, selling 237 percent of the retail target and 153 percent of the total sales target, including fleet sales. Ford Truck Marketing Manager Doug Scott called May "the best Super Duty sales month in the past two years."
The new model is selling well in its uplevel Lariat trim level, and 60 percent of buyers are choosing the 6.7-liter PowerStroke V8 turbodiesel engine, a new engine choice for the workhorse, which makes 390 horsepower and 735 pound-feet of torque. The top model choice is the F-250 Crew Cab with four-wheel drive, says Ford.
Ford's F-Series sales were up 49 percent in May, buoyed by the introduction of new models, and up 35 percent for the first five months of 2010.
Inside Line says: Looks like Ford is strong is out of the gate, but we'll see what happens when GM's new Heavy Dutys are in full production. — Laura Sky Brown, Correspondent
Add A Comment »
hdh2 says:
08:12 AM, 07/12/2010
before you buy listen! i bought a 2011 ford f350 diesel. dont make the same mistake i made. eng. used 6 qts. oil first 4000 miles, eng leaks like crazy. trans. has problems. ford cant get parts for it. and before you say im lying, my vin 1ft7w3bt3bea01851, check it out. i think ford makes the best truck,just dont buy this year diesel or trans. wait tell they fix it.
armswing says:
07:21 AM, 06/09/2010
My God. Look at that grille! It's hideous!
rodger_victor says:
11:30 PM, 06/08/2010
As the owner of a Cummins Dodge diesel, I like the Ford but would buy another Dodge due to its longevity and its Cummins engine. I use my truck for work as well as home. Why can't I have both without some tree hugger in a Honda complainingg about it. I have four children and would fear for their safety if I drve them around in some import, sub compact sticky throttle, death machine. Hear that Toyota?
bowser128 says:
07:39 PM, 06/08/2010
Redneck here... I drive an Acura but you know how much diesel trucks cost? If someone's gonna spend $50g on a diesel they're gonna spend $60 and get it loaded. If all trucks were used for was pulling stumps out of the ground and hauling cows they'd be made by tractor companies, dumbass. People obviously buy these for the capabilities but, shocker, you can drive them just like anything else. What's a practical vehicle, a two seater that gets similar gas mileage and can't hold five bags of groceries? And "These trucks should only be allowed to be purchased by people who actually use their towing and hauling abilities" ? Who are you, Stalin?
bowser128 says:
03:33 PM, 06/08/2010
Wow.. comments from people who obviously do not drive trucks.. Truck guys (and girls) are proud of what they drive, and they'll drive it everywhere, including for bread and milk. Spending $60g on a truck isn't supposed to make sense.. people buy trucks because they love them, and the more chrome the better. If people chose vehicles only based on function we'd all drive Honda fits. People that buy Super Duty's don't drive F-150s because they don't want an F-150.. they want a big bad-ass diesel that shoves it chrome down your throat. I don't get what anyone's surprised why these trucks are selling.. it's a new version of a popular (and problematic) truck. It's like Obama after Bush. Problem Navistar is gone... new diesel, new transmission, refreshed look, big towing, big 'in-your-face' factor = big hopes and big sales. Sadly i'd have to say that all this is for nothing as Chevy has more hp and tq with the biggest diesel producer in the world making their engines and rock solid Allison transmissions getting the power down. There's a lot of Ford people out there, sad to say, and they're gonna get excited about this truck.
rossofiorano says:
02:15 PM, 06/08/2010
i agree with windsor5 on that point--the people who are opting for the diesel (and most buyers of vehicles in this market segment in general) buy it for towing purposes or for fleet work, not exactly for a visit to the mall. but hey, i'm sure some people might use it for that purpose, just not many.
haha @bimmerjay--you bring up another good point--exactly why does chevy (and now ford) think they have to slap chrome bits all over the front? i mean, considering what kind of heavy-duty use these trucks are intended for, it's just one more thing to scratch up...let's face it, bling bling does not help your tow rating
windsor5 says:
01:44 PM, 06/08/2010
dogbolter you clearly have no idea what the market is for these vehicles there is no hoping. Housewifes do not buy these vehicles they cost on average 45 to 60 thousand dollars. Ontop of that the ride is stiff and becuase of the height of these vehicles you get quite a bit of road chatter channeled through the tires. You only buy these trucks if you need them mainly becuase the f-150 is a much much much better daily driver than the super duty counter parts.
bimmerjay says:
12:25 PM, 06/08/2010
First off, the front fascia clearly needs more chrome. Second, the Ford logo is still not yet bigger than a large pizza, so hopefully Ford will address that in the next refresh.
dogbolter says:
12:02 PM, 06/08/2010
Lets hope the buyers are businesses and not housewives driving them to the mall. Most SUV/Pickup drivers here in CAL are women.
cr_driver says:
10:38 AM, 06/08/2010
If I were in this market segment, without a doubt I`ll take the diesel. And that is from someone who dislikes diesel a lot.