IRVINE, California — Fisker Automotive took another step toward getting its executive structure in place with the announcement that Marti Eulberg, the former president and CEO of Maserati North America, will lead its global sales and marketing effort.
Eulberg is charged with managing Fisker's worldwide retail network, as well as developing global sales and marketing strategies for the Fisker Karma, a plug-in hybrid electric vehicle.
Eulberg, 45, held various executive sales positions at Jaguar Cars and Volvo from 2001-'08. Her résumé also includes developing regional sales strategies at BMW North America.
"It's not often you get the opportunity to help build a car company from scratch," she said in a statement.
Inside Line says: An impressive catch for fledgling Fisker. — Anita Lienert, Correspondent
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