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"Groundbreaking" Ferrari Magazine in the Works
MARANELLO, Italy — Ferrari's latest venture into the world of publishing, a glitzy international magazine with an initial print run of 30,000, is definitely not targeted at the hoi polloi. The automaker, in a statement on Friday, said its new publication will be "specifically aimed at the high-net-worth individuals who are owners of Ferrari cars around the world."
The new publication, with its philosophy of going after a "very rarefied part of the market," undoubtedly will be a magnet to upscale global advertisers. Ferrari and Condé Nast said they will partner in co-publishing the magazine, which they say is "dedicated entirely to the leading luxury high-performance brand." Ferrari is bundling all of its previous publications under this new umbrella.
The magazine, which apparently has yet to be christened, will be published four times a year. The first issue is due out this summer, with the second slated for the 2008 Paris Auto Show at the end of September.
Ferrari and Condé Nast have assembled some impressive journalistic firepower for this effort. The magazine will be directed by Editor in Chief Antonio Ghini, Ferrari communications and brand management director. The staff will include Jason Barlow, who has served as contributing editor to the motoring section of British GQ, as well as Rebecca Smith, formerly of British Vogue.
What this means to you: Don't expect to be picking this up at the airport newsstand on your way to Peoria. Copies will be hard to get, and coveted. — Anita Lienert, Correspondent
The new publication, with its philosophy of going after a "very rarefied part of the market," undoubtedly will be a magnet to upscale global advertisers. Ferrari and Condé Nast said they will partner in co-publishing the magazine, which they say is "dedicated entirely to the leading luxury high-performance brand." Ferrari is bundling all of its previous publications under this new umbrella.
The magazine, which apparently has yet to be christened, will be published four times a year. The first issue is due out this summer, with the second slated for the 2008 Paris Auto Show at the end of September.
Ferrari and Condé Nast have assembled some impressive journalistic firepower for this effort. The magazine will be directed by Editor in Chief Antonio Ghini, Ferrari communications and brand management director. The staff will include Jason Barlow, who has served as contributing editor to the motoring section of British GQ, as well as Rebecca Smith, formerly of British Vogue.
What this means to you: Don't expect to be picking this up at the airport newsstand on your way to Peoria. Copies will be hard to get, and coveted. — Anita Lienert, Correspondent
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