MARANELLO, Italy — Ferrari says at least 500 million viewers from around the world have visited the Ferrari California microsite since its launch in May — the first extensive use of the Internet by the Italian automaker as part of a pre-launch marketing communications campaign.
The dedicated site also just posted its first virtual video of the car, which makes its formal public debut in October at the 2008 Paris Auto Show.
The Ferrari California Web site has received 1 million direct hits but has drawn a much larger audience from other sites linked to it, including Ferrari World, the company's official Internet portal.
Ferrari says most of the viewers are from the U.S., followed by Italy, the U.K., Japan and Germany. Somewhat surprisingly, China, Taiwan and Australia are also among the top 10 countries in visitors to the site.
What this means to you: Even if you can't afford to own one, the Ferrari California microsite offers you the chance to enjoy the car vicariously. — Paul Lienert, Correspondent
The dedicated site also just posted its first virtual video of the car, which makes its formal public debut in October at the 2008 Paris Auto Show.
The Ferrari California Web site has received 1 million direct hits but has drawn a much larger audience from other sites linked to it, including Ferrari World, the company's official Internet portal.
Ferrari says most of the viewers are from the U.S., followed by Italy, the U.K., Japan and Germany. Somewhat surprisingly, China, Taiwan and Australia are also among the top 10 countries in visitors to the site.
What this means to you: Even if you can't afford to own one, the Ferrari California microsite offers you the chance to enjoy the car vicariously. — Paul Lienert, Correspondent
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