Chrysler Jumps on Black Friday Bandwagon With 2010 Incentives

AUBURN HILLS, Michigan — Slumping Chrysler has launched an aggressive new round of incentives that are designed to lure in customers during the holiday shopping season. The incentives cover nearly all of the automaker's 2010 model year vehicles with the exception of the 2010 Dodge Challenger.

The incentives run through January 4 and are broken down by brand.

Chrysler buyers can choose from zero-percent financing for up to 60 months or up to $3,000 cash. Chrysler is also throwing in all-wheel drive at no cost with the purchase of a 2010 Chrysler 300 and a DVD system with the purchase of a 2010 Chrysler Town & Country.

Jeep buyers can get zero-percent financing for up to 60 months or up to $4,000 cash.

Dodge buyers can get zero-percent financing for up to 60 months or up to $2,500 cash. All-wheel drive is provided at no cost with the purchase of a 2010 Dodge Charger.

Ram buyers can get zero-percent financing for up to 48 months or 2.9 percent financing for 60 months or up to $2,500 cash. Ram is also offering zero-percent financing for up to 72 months or up to $5,500 cash on 2009 Ram trucks.

Through October, Chrysler sales were off 39 percent, while the industry as a whole was down 25.4 percent.

Inside Line says: Chrysler wants you out of the shopping malls and in its showrooms this holiday shopping season. — Anita Lienert, Correspondent