AUBURN HILLS, Mich. — The first full-size SUV from Chrysler will be called Aspen, resurrecting a name last used on a passenger car for the Dodge brand in the late 1970s, according to
The Detroit News.
Based on the current Dodge Durango, the Chrysler Aspen is scheduled to debut in January at the North American International Auto Show in Detroit. It will go on sale next summer.
Unnamed Chrysler sources said the name "Aspen" tested well with consumers. The original Dodge Aspen was launched in 1976 with its sibling, the Plymouth Volare. It was marketed as "the family car of the future" because of its attractive base price of around $3,300. But sales of the car were hurt by recalls and declining consumer interest in passenger cars.
What this means to you: With Chrysler reviving the Aspen name, can Road Runner be far behind?
The Detroit News.
Based on the current Dodge Durango, the Chrysler Aspen is scheduled to debut in January at the North American International Auto Show in Detroit. It will go on sale next summer.
Unnamed Chrysler sources said the name "Aspen" tested well with consumers. The original Dodge Aspen was launched in 1976 with its sibling, the Plymouth Volare. It was marketed as "the family car of the future" because of its attractive base price of around $3,300. But sales of the car were hurt by recalls and declining consumer interest in passenger cars.
What this means to you: With Chrysler reviving the Aspen name, can Road Runner be far behind?
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