INSIDE LINE

Chevrolet Volt Positioned To Be Sportier Than Honda Insight and Toyota Prius

Media Player

  • 2011 Chevrolet Volt Picture

    2011 Chevrolet Volt Picture

    Chevrolet's upcoming Volt is going to be positioned as sportier than the Toyota Prius and Honda Insight, according to a Web chat on GM's corporate blog. | September 04, 2009

News

Chevrolet Volt Positioned To Be Sportier Than Honda Insight and Toyota Prius

    1 Rating
    DETROIT — More tidbits about the marketing strategy behind the Chevrolet Volt emerged in a Thursday Web chat on the corporate GM FastLane blog. Andrew Farah, the Volt's chief engineer, made it clear that the Volt would be set up as a sporty rival to the gas-electric Honda Insight and Toyota Prius.

    "Our chassis is much more sporty than either of the other vehicles," Farah said, when asked how the Volt compares with the Insight and Prius.

    He also said to "expect more than one trim level [on the Volt] as with most other Chevrolets."

    It was obvious that participants had closely scrutinized a video showing a corporate test-drive of the Volt with Farah earlier in the week. He spent part of the session explaining such things as why the charging port on the Volt has been relocated to the gas cap instead of the fender.

    "The...connector is a bit larger than would fit under the fender trim, so we moved it down to accommodate," he explained.

    Earlier, Farah mentioned that the Volt still needed some tweaks. On Thursday, he added that "we still have some work to do on ride height, spring rates, etc." And he noted that the Volt is bound for hot-weather endurance testing "out west this summer."

    He also noted that the Volt's battery pack is designed to have a "10-year life."

    But the Volt's exterior proved to be a never-ending source of fascination for outsiders. Farah had some thoughts on why the pre-production vehicle looked different from the production car.

    "First, some of the parts that you have seen on the pre-production vehicle may not look as they do on the production showcar," Farah wrote. "This is because these parts are not needed in their production form yet for development...things like headlamps, taillamps, paint on the spoiler, etc."

    Inside Line says: We get more tantalizing tidbits about what to expect with the Volt, as it continues to make the journey toward reality. — Anita Lienert, Correspondent

    Sort By:

    Sort By:

    Close

    Share on Facebook Share on Facebook
    Share on Twitter Share on Twitter

    Advertisement

    Tags

    Advertisement