With the new Malibu, Chevy has a chance to redeem itself and prove to us and the buying public that it once again cares about sedans. We're not really sure why the company decided to keep the Malibu name, however. The all-new Pontiac sedan that shares some underpinnings with the Malibu is now called the G6 Grand Am is out. Similarly the moderately restyled Chevrolet minivan is no longer known as the Venture but becomes the Uplander. Why stick with Malibu? Name recognition, perhaps? Well, sure, those of us over 30 remember when Malibu used to mean an affordable but well-equipped family sedan. But everyone else probably associates the name Malibu with the new car's generic predecessor. Does this offer a glimpse into the Malibu's intended audience?
So why add the Malibu to our long-term fleet? Well, first of all, we're glad cars are actually getting some play and that the SUV craze seems to be waning a bit. Plus, the Malibu is a direct competitor to the Honda Accord, a car that just finished up its year in our fleet with few problems and plenty of praise. Many of the editors here are closet American car fans and are secretly hoping for a domestic brand to become the best-selling sedan in the U.S. Too often we're left scratching our heads in disbelief and disappointment after driving a Honda Accord or Toyota Camry then jumping into a Dodge, Ford or Pontiac sedan. There is strong evidence this trend is changing and new cars like the Chevrolet Malibu are leading the charge (and don't get us started on the awesome-looking Solstice or the next Mustang).
Since we wanted to compare the Malibu directly with our now departed Accord, we decided to choose a model that closely matched the sticker price of the Honda. We were surprised to learn that we could get a nicely equipped, V6-powered Malibu for about the same price as our four-cylinder Accord EX. In midgrade LS trim, the Malibu is already well equipped, but since we still had dollars to spare, we added a few options like a remote start feature, satellite radio system and an in-dash six-disc CD changer. So equipped, the Malibu's suggested price topped out at a very reasonable $22,595 that's still a couple hundred dollars cheaper than our Accord.
We purchased the car from Miracle Mile Chevrolet/Buick in Los Angeles, and the process couldn't have been easier. Senior Editor Ed Hellwig noted, "We quickly learned that GM's own BuyPower site is very useful when it comes to inventory searches. Once you enter the model you're looking for into the search engine, you're given a list of dealers that have similar models. Clicking on the particular links allowed us to go in and look at the actual window sticker of each car to determine that it had all the features we were looking for. We found a match in Los Angeles and put a call in to the contact number listed. We talked to the dealer's Internet manager, and she confirmed that the car was indeed on the lot and matched the description on the site. We asked if she could give us a price quote, and she ran the numbers and immediately faxed a quote that was right around the Malibu's invoice price. Not bad considering that we had spent all of about 30 minutes doing research."
Consumer Advice Editor Phil Reed oversaw the purchase of our new Malibu and added this: "The only thing that made the process a little tricky was the availability of incentives. It turned out that an extra $500 incentive was available because of the Los Angeles Auto Show. Some dealerships seemed to be aware of this incentive, while others didn't. The Internet manager at Miracle Mile Chevrolet/Buick didn't immediately volunteer that this incentive was available and correctly applied it to the already discounted price. That, plus the fact that our preferred color and option package was available, made us choose this dealership. The only hiccup was that we had to wait a bit for the documents to be prepared a small inconvenience that was offset by the friendly service."
So Chevrolet has our attention with regard to dealership experience, price and value. But how does the car stack up against the competition? Our initial impressions are a mixed bag, though most of our editors found the car pleasant to say the least. Many on the staff are somewhat surprised by the smooth ride and the powerful V6. New Vehicle Reviews Editor Jeff Bryan wrote in his notes, "The freeway ride is surprisingly smooth, stable and quiet this would make a great road trip car."
The Malibu's 3.5-liter V6 is good for 200 horsepower. Not exactly ground-breaking numbers, mind you, but certainly adequate for a low-priced midsize sedan. Road Test Editor Erin Riches had this to say about the Chevrolet power plant: "Good midrange torque from the V6 engine. It still doesn't come close to the V6s from Honda, Mitsubishi, Nissan and Toyota, in terms of performance or refinement, but a strong case can be made for it as an alternative to their four-cylinder offerings, given the Malibu's low price."
Although she liked the engine, Erin found the interior a bit lacking. "The styling of the interior is dowdy. The gauges are plain, the center stack is plain and the materials are all a dull gray color. This is not the way to win the hearts of import buyers." Road Test Editor Brian Moody added, "Yes, the interior is lackluster, but at least it doesn't look like it was designed in the '80s like the cabins of so many other domestic cars and trucks. I actually think Chevrolet's designers made the interior look this way on purpose it's kinda European with everything being sort of one color. Still, I can see getting tired of all that gray if I was driving this car everyday."
While it's true the interior is nothing special to look at, the quality of the materials is far superior to that of bargain-priced GM products we've driven in the past. The feel of the buttons and switches is solid with only the lack of color cause for the most complaints. Some of the editors found the seats to be less than ideal. Photography Editor Scott Jacobs commented, "The driver seat is a little flat and hard. There isn't much support. On the grand scale of car seats, it's rather mediocre."
Riches agreed, noting, "The cloth-upholstered seats in our LS model are not as comfortable as the leather seats that were in an LT test car we spent a week with in late 2003. The LT's seats were like big easy chairs, but these seats offer less padding and the back cushion actually seems narrower."
On the other hand, the rear seats do offer ample leg-, hip- and headroom and other editors have commented that the seats feel neither comfortable nor uncomfortable. Erin pointed to the wide rear door openings and easy trunk access as positives for the Malibu after transporting a small cabinet home from a furniture store.
As we noted earlier, the Malibu's low price doesn't mean it's lacking in features. The one feature most editors rave about is the XM radio. "XM radio is a great feature to have on a car that's priced well under $25,000," Brian commented, "but what really impressed me was the quality of the Malibu's stereo. The six speakers offer a lot of sound and, unlike some other cars in this price range, excellent bass response. Normal, local radio stations lack the sound quality of XM and it's nice to have an audio system that can add to your appreciation of XM's digital sound." But Erin found the stereo lacking when compared to the Bose systems frequently offered in other GM products. She feels the stereo is "so-so" at best.
Another feature we find interesting is the Malibu's remote start system. We ordered it as part of a preferred equipment group that included a power driver seat, full-length side curtain and front seat-mounted side airbags and carpeted floor mats. That package cost $800. Other than impressing the neighborhood children, the remote start feature is nice for cooling down a hot car that's been sitting in the afternoon sun.
So our initial impressions of the Malibu are mostly favorable, but no one seems to like the interior's monochromatic color scheme, and a few editors even went as far as to call it "boring." Pluses include the fact that the car offers excellent value, a compliant ride and a peppy V6 just don't expect this midsize Chevy to handle corners like a Nissan Altima. In future months, we'll be looking for the Malibu to exceed our expectations with regard to build quality and reliability, so that we can determine whether its bargain basement price really is a bargain for the average family sedan shopper.
Current Odometer: 3,382
Best Fuel Economy: 32.3 mpg
Worst Fuel Economy: 21.5 mpg
Average Fuel Economy (over the life of the vehicle): 24.9 mpg
Body Repair Costs: None
Maintenance Costs: None
Problems: None
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