ZURICH, Switzerland — Hoping to build global buzz about such new products as the Chevrolet Cruze, Spark and Volt, Chevrolet Europe has launched a new design-oriented Web site. Visitors get access to what Chevy calls "exclusive visual material," including photos, sketches and videos.
It's clear from navigating the site that Chevrolet Europe is intent on conveying just how much "design" is going into its new products. Of course, "green" design is a large part of the pitch.
"It is not technology alone that can make vehicles more ecological," said Chevrolet Europe in a statement. "The designers can make an influence early on with such factors as their choice of material or the aerodynamics of their designs."
The site also features an interactive calendar of Chevrolet events and links to Chevrolet news sites and blogs.
Inside Line says: If you're nuts about Chevy design, you've found a home. — Anita Lienert, Correspondent
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