Chevrolet Corvette GS Convertible Up for Grabs in 2012 Super Bowl Sweepstakes

Just the Facts:

• A $78,560 2012 Chevrolet Corvette Grand Sport convertible is one of the top prizes in Chevrolet's 2012 Super Bowl sweepstakes.
• The brand said it will give away 20 Chevrolets during the contest, including a $40,235 2012 Chevrolet Volt.
• Other cars in the sweepstakes include two Camaros, a Cruze LTZ, a Silverado and a Sonic.

DETROIT — A $78,560 2012 Chevrolet Corvette Grand Sport convertible with a 430-horsepower 6.2-liter V8 is one of the top prizes in Chevrolet's 2012 Super Bowl sweepstakes, as the Detroit automaker tries to one-up the competition in the toughest auto advertising race of the year.

The Chevy sweepstakes is noteworthy because it is one of the few examples of an automaker giving away cars to grab attention during the mammoth sporting event.

Volkswagen has turned to barking dogs in a YouTube video in the run-up to the game, while others, such as Suzuki, appear to be aiming for a more traditional approach. Suzuki said it will feature the Kizashi in its 2012 Super Bowl commercial.

Chevy said it will give away 20 Chevrolets during the contest, including a $40,235 2012 Chevrolet Volt. Other cars in the sweepstakes include two Camaros — valued at $35,690 and $40,840 — a $23,350 Cruze LTZ, a $41,680 Silverado 1500 LTZ pickup and an $18,735 Sonic. All come with a one-year subscription to XM Satellite Radio.

Other prizes include 20 sets of Bridgestone tires valued at $599 each, 2,500 Papa John's large pizzas valued at $11 each and 46 Motorola Droid Razrs valued at $699 each.

Contestants download the Chevrolet app to play and answer trivia questions. An alternate method of entry can be found on Chevy's Web site.

Inside Line says: Chevy wisely adopts an interactive approach to its 2012 Super Bowl advertising.