Ed Welburn, GM's vice president of design, is heading a group that is considering name and logo changes, according to the Associated Press, but no recommendation has been made. Changing the background of the square blue-and-white GM logo has been discussed, it reported. The logo is sometimes referred to as the Mark of Excellence by the automaker.
Things may become clearer when Welburn makes himself available to the media and the public via a chat session on July 14 at 1:30 p.m. EDT, according to a calendar posting on the GM Reinvention Web site.
When asked about the color change, GM spokesman Tom Wilkinson replied in an e-mailed response to Inside Line that the media reports are "pure speculation."
Inside Line says: No official confirmation yet, but the buzz is that GM may do something visual to illustrate its rebirth. — Anita Lienert, Correspondent
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