Saleen iPhone App: 2010 Detroit Auto Show

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Saleen takes full advantage of the digital age by launching its own iPhone application, letting users spec out their own Saleen supercar or look for parts or a dealer. | January 13, 2010 | Saleen Performance Vehicles

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DETROIT — Saleen Performance Vehicles is the latest car company to dive into the iPhone app frenzy, with a mobile configurator making its debut at the 2010 Detroit Auto Show.

The application enables users to configure and share Saleen vehicles, including options and colors, as well as to browse the company's SpeedLab for performance parts. The app also includes a link to Saleen dealers.

Saleen also has updated its Web site and launched a new SpeedLab site, where users can browse and purchase performance parts and product information on such vehicles as the Mustang-based 2010 Saleen S281 and 2010 Saleen 435S.

Inside Line says: Imparts a whole new meaning to the old Who tune "Going Mobile." — Paul Lienert, Correspondent