LIVONIA, Michigan — Although staying somewhat tight-lipped on details, Roush on Wednesday said it is introducing a new, in-house "lifestyle club" next year that will charge members $35 a year. Roush said there are about 16,000 of its vehicles on U.S. roads, meaning that such a club could generate upward of $500,000 for the tuner.
The current Roush Owners and Enthusiasts Association is run by volunteers, not the company. Roush said it will host a live Webcast at 8 p.m. ET on December 15 about "The Club." Once a new name for the club has been voted on, Roush said it will set up a dedicated Web site for members. Membership sign-up is expected to begin in January.
"The goal of 'The Club' is to create a forum of fun, information and events," said Joe Thompson, Roush Performance vice president and general manager, in a statement. "There will be a high level of interaction with Roush employees, some exciting activities each year, as well as an open forum for information about the vehicles, parts, engines, and other things that make up the Roush Performance universe."
Inside Line says: Very clever. A nice little sideline for Roush to help carry it through the tough times in the auto business. — Anita Lienert, Correspondent
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