KUALA LUMPUR, Malaysia — The second-generation Proton Saga has just launched, a new version of the very first model from the Malaysian automaker. However, where the original was a clone of the 1983 Mitsubishi Lancer — because Mitsubishi Motors was Proton's technical partner back then — the new model is an in-house design developed in collaboration with Korea's LG CNS and Lotus Engineering, a Proton subsidiary.
The new Saga follows on the heels of a slightly larger sedan, the Persona, which Proton launched seven months ago to positive sales response. Before that, a misguided marketing strategy under the company's former CEO saw three hatchback models released despite a strong preference among Malaysia's buyers for sedans. The result was a fall from grace — and from the No. 1 sales slot — for Proton.
Almost similar in size to a Kia Rio sedan, the new Saga is a no-frills entry-level model with a 1.3-liter four-cylinder DOHC 16-valve Campro engine developed by Proton. Earlier versions of the Campro engine were severely criticized for poor low-end torque, but this latest version for the Saga has a fix in the form of a variable-length intake manifold. Power output is 93 horsepower, with 83.5 pound-feet of torque.
There are no plans for the brand to come to the U.S. anytime soon. Instead, Proton's focus is on markets closer to home: Southeast Asia, China, India and Australia.
What this means to you: Proton has some way to go before being a threat to anyone again — but this new Saga, along with the Persona, shows the company is headed in the right direction. — Chips Yap, Correspondent
The new Saga follows on the heels of a slightly larger sedan, the Persona, which Proton launched seven months ago to positive sales response. Before that, a misguided marketing strategy under the company's former CEO saw three hatchback models released despite a strong preference among Malaysia's buyers for sedans. The result was a fall from grace — and from the No. 1 sales slot — for Proton.
Almost similar in size to a Kia Rio sedan, the new Saga is a no-frills entry-level model with a 1.3-liter four-cylinder DOHC 16-valve Campro engine developed by Proton. Earlier versions of the Campro engine were severely criticized for poor low-end torque, but this latest version for the Saga has a fix in the form of a variable-length intake manifold. Power output is 93 horsepower, with 83.5 pound-feet of torque.
There are no plans for the brand to come to the U.S. anytime soon. Instead, Proton's focus is on markets closer to home: Southeast Asia, China, India and Australia.
What this means to you: Proton has some way to go before being a threat to anyone again — but this new Saga, along with the Persona, shows the company is headed in the right direction. — Chips Yap, Correspondent
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