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Knight Rider and My Own Worst Enemy Hit Internet Before TV
BURBANK, California — In order to build buzz before the network television premiere of the new Knight Rider, the first episode of the series will premiere a week earlier on NBC.com and Hulu.com. While Knight Rider is scheduled to show up on NBC TV on Wednesday, September 24, it will actually be on the Internet starting on September 17.
Of course, since Knight Rider will be a nearly all-Ford show, Chevy enthusiasts may want something more to their taste. Camaro (and Traverse) nuts may want to aim their browsers at NBC.com or Hulu.com to catch the premiere episode of My Own Worst Enemy a full week before it shows up on NBC TV.
So there's no reason to bother with television at all any more.
What this means to you: Even before the shows themselves arrive on TV, you'll be able to tell whether Ford or GM is getting the biggest bang for its product placement bucks. — John Pearley Huffman, Correspondent
Of course, since Knight Rider will be a nearly all-Ford show, Chevy enthusiasts may want something more to their taste. Camaro (and Traverse) nuts may want to aim their browsers at NBC.com or Hulu.com to catch the premiere episode of My Own Worst Enemy a full week before it shows up on NBC TV.
So there's no reason to bother with television at all any more.
What this means to you: Even before the shows themselves arrive on TV, you'll be able to tell whether Ford or GM is getting the biggest bang for its product placement bucks. — John Pearley Huffman, Correspondent
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