January 6, 1998 -- The Signia, Buick's new multiple activity concept vehicle that was showcased at the North American International Auto Show yesterday, is evidence of the company's revived commitment to innovation and versatility, according to company officials.
Based on the architecture of the Park Avenue, the Signia is an upscale family sedan with SUV attributes designed for modern families on the go. Features include a high roof and seats for easy entry, inset rocker panels that prevent slush or mud from dripping on your pants, a removable hatchback for hauling large items, infrared sensors that detect objects in your blind spot and flexible cargo space, including a powered floor that extends 15 inches out the back. While the concept car showcases a number of new technologies, Buick executives say the Signia will not be built as it is.
Rather than viewing the Signia as an actual future car model, Buick executives said the vehicle is more of a sounding board for several innovative ideas currently being explored by the company.
In other news, Buick executives announced that the LeSabre is the best-selling full size car in the U.S. for the sixth consecutive year, according to year-end sales data. The 1998 LeSabre will be available in four new colors: Twilight Blue Metallic, Midnight Blue Pearl, Emerald Green Pearl and Slate Green Pearl.

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