- BMW releases three photos of new special edition M.
- Full details to be announced later this week.
WOODCLIFF LAKE, New Jersey — BMW in recent years has been a nimble practitioner of the ancient art of striptease. Its latest effort — a series of three closely cropped images — precedes a formal announcement Thursday of a new special edition, apparently of the M3, for the U.S. market.
The first image, of a front-seat headrest, displays the company's M logo, while a second shows the shift lever for BMW's dual-clutch gearbox, again emblazoned with the M graphic, surrounded by lots of red and black leather on the center console and seats.
The most revealing image is one of the car's left front corner, complete with M wheel, low-profile Michelin rubber and side vent.
Stay tuned for more details on Thursday.
Inside Line says: Another M variant for the States is nothing but good news. — Paul Lienert, Correspondent
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jumala says:
11:50 AM, 06/16/2010
Rosso and Revr, I think you're both right, it's probably just the "Competition Package".
No front splitter, no carbon fiber inlay in the interior, and the seats aren't carbon fiber shells.
Once again, no CSL for the U.S., sigh...
rossofiorano says:
08:17 AM, 06/16/2010
i think this is just the Competition Package--CAR magazine has already tested it in the UK
newt77 says:
05:02 PM, 06/15/2010
@jeremy_c
Isn't the point to sell cars and make money? Its only a scam if the product isn't as advertised. Nobody is forcing anybody to buy the special edition (or the M3 for that matter), but if BMW can sell them to people with more money than good sense and whose existence is validated by possessing things that others do not then so be it.
The interior looks pretty sweet though too bad about the autobox.
revrseat70 says:
02:28 PM, 06/15/2010
That's what I'm thinking it is. Although CSL's never hit American shores on the e46, BMW may have seen the desire for it and decided to go state-side with it. Otherwise, we could be seeing another "Competition Package", which was essentially America's consolation prize for not getting the CSL option in the first place.
jumala says:
10:08 AM, 06/15/2010
Could be the E93 version of the M3 CSL.
On a side note, Alpine6speed, it's BUFFOON, not "bafoon", got it?
And who uses "LOL" anymore?
lostboyz says:
09:47 AM, 06/15/2010
now children, if you can't play nice I am going to have to seperate you. Special editions are always about money, and enthusists love them. Its a win-win.
jeremy_c says:
09:10 AM, 06/15/2010
??? I criticized BMW, specificcally BMW's marketing people but from alpine6speed's post, one may think that I insulted his immediate family? Boy, some of us have massive ego or insecurity around here. It reminds me of high school again and the guys who want to fight you if you agree with their sports team affiliation. Grow up.
alpine6speed says:
08:49 AM, 06/15/2010
Marketing bafoons LOL
Your crazy. The color is what makes it a special edition. How can this hurt sales? It cant so your the bafoon.
jeremy_c says:
08:37 AM, 06/15/2010
The 335is a "special model" of 3 series and I suppose the M3 is a special edition of the the 335is? Now they are making a special out of an alrady special M cars? Those marketing buffoons at BMW are getting annoying. I seen this sort of marketing scam before. Designers who like to do everything in "limited edition". The only reason = cash grab.