We're now officially 37 years beyond the introduction of the first-generation 5 Series and we still haven't gotten over it. And now the 2011 BMW 535i sedan that we're driving near Lisbon, Portugal, and around the nearby racetrack at Estoril is part of the sixth generation of the 5 Series family.
How important is the 5 Series family to BMW's bottom line? Worldwide, the lineup of these premium executive sedans accounts for just over 50 percent of annual net profits. (Just think of what BMW can do with that money now that its cash-sucking Formula 1 circus act is finally done!) This is also a car that speaks to those who believe in the BMW brand, as 80 percent of 5 Series buyers have owned a BMW already.
After our early viewing of the new 5 Series last November, this is the first drive of the new, larger car, now built at the Dingolfing factory alongside the new 7 Series and 5 Series GT. And having now just diced up around 150 miles of tight two-lanes, open rural highways and high-speed motorways, we are ready to pronounce the 2011 BMW 535i sedan a class leader in several respects.
When we're in take-it-easy mode, the new 5 Series feels damned near ideal and not boatlike in the least. Then we punch Sport+ in BMW's Driving Dynamics Control and knock out all the stability control systems when it's safe to do so, and the gnarlier spirit of the 2011 BMW 535i glows through the handsomely toned-down interior redesign.
Not Begging Attention
We hardly need to remind you of how hard contenders in this market segment (especially those of the German persuasion) crave attention to set themselves apart. Just look at the entire mega-edgy Mercedes family of the current generation or the mega-curvy Audi explorations of late. And indeed the last 5 Series (the E60 body) will go down in history as perhaps the poster child C.O.A. of all C.O.As. But this new 2011 5 Series (the F10) reverses course and does so deliberately, as this 2011 BMW 535i shows us.
BMW Group Design Director Adrian van Hooydonk brought up a good few points about this transition in a conversation with us. "Our approach through history," he tells us, "has generally been to experiment quite a lot with every other generation of each model." This certainly helps explain the styling calm of the F10 car following the E60 storm.
The combination of BMW's new four-wheel-steer tech with electric-assist steering felt superb.
Van Hooydonk and his team, like all design squads these days, have had to give paramount attention to new regulations that attempt to minimize injuries among pedestrians in the kind of low-speed impacts you see in crowded cities (a big deal in Europe, apparently), and this recent phenomenon has really changed the styling game. It's why recent BMWs have returned to a larger, vertical dual-kidney grille. "A key player in being able to do this on the new 5 Series," says Project Director Josef Wüst, "was placing the grille lower to the ground." To aid this effort, the engine has been moved rearward 1.6 inches and then down 0.4 inch.
Stylingwise, the shape of the new bi-xenon headlights leave us just a bit underwhelmed, though the new rigidity-enhancing creases in the more curvaceous aluminum hood do add some pizzazz. Lastly, the profile of the 2011 5 Series sedan reveals a cabin set farther back in an almost coupelike configuration, which helps explain why rear seat legroom has increased just a half inch over the previous car, though the wheelbase is 3.2 inches longer and overall length has increased 1.8 inches. But, c'mon, it's still plenty of room.
New Tech Talk
Just as Audi and Mercedes have been working some magic with new front suspensions for their sedans, so, too, has BMW worked some dynamic wonders with the new double-wishbone setup that replaces its traditional front struts. As seen now in the 7 Series and 5 GT, this configuration helps lower the grille and hood for pedestrian safety while enhancing suspension compliance by isolating forces from the antiroll bar from the hub carriers.
You'll also notice the way the new electric-assist steering feels in your hands, because it seems neither numb nor over-assisted. There are just 2.1 turns lock-to-lock, which makes all maneuvers for parking easier than any pie you've ever eaten. Then if you opt for the optional four-wheel steering (which you should), your entire interaction with the steering interface feels like something you've always wanted but never knew existed.
At or below 60 km/h (37 mph), BMW's Integral Active Steering turns the rear wheels up to 2.5 degrees in the opposite direction to the fronts, helping the chassis react more quickly. Above 37 mph, the rears turn in the same direction as the fronts, making it easier to accomplish speedy moves without tossing around the rear passengers. It's not a revolutionary technology, but it is in this segment, and the 2011 BMW 5 Series benefits greatly from it.
All-Important Sport Package
BMW is going to try and keep the cost of the fully optioned Sport package to around $4,500 for North America and, honestly, this is another add-on for the 535i that you should add on. The main subset for this package is the BMW Adaptive Drive, a triple threat of Driving Dynamics Control (modulating suspension damping, steering assist, throttle response and shift points for the optional eight-speed ZF automatic), faster-acting Dynamic Damping Control (lowering ride height by 0.4 inch) and Active Roll Stabilization (BMW's active body control, which works through hydraulically actuated antiroll bars).
Other Sport package features include 19-inch wheels and tires (18-inchers are standard kit, while 20-inchers are available), sport seats, plus black chrome exterior window trim.
An additional goodie is the sport configuration of the new eight-speed automatic with which our 2011 BMW 535i came equipped. It includes the ZF-built transmission itself, of course, as well as BMW's best M Logic three-spoke steering wheel (left paddle for downshifts and right paddle for upshifts) applied to the new five-clutch (yikes!) slush box.
But, as we discovered on the 13-turn, 2.6-mile track at Estoril, a former Formula 1 circuit, there is no substitute for the fantastic ZF six-speed manual transmission that comes as standard equipment for the 5 Series when you want the perfect gear and revs at every moment. Such a choice would place you among the elite 5 percent of all 5 Series buyers worldwide who don't care much about resale value but do really like to decide all matters when it comes to shifting.
Tracking the Changes
Most of our time with this fairly heavily optioned 2011 BMW 535i involved dashing around the coastal hills in the rural region around Lisbon. We had 245/45R18 96Y Dunlop SP Sport Maxx GTs under the fenders along with most of the items from the Sport package.
The combination of BMW's new four-wheel-steer tech with electric-assist steering felt superb throughout all of the hundreds of quick left-right-left maneuvers we negotiated at speed. We preferred the Sport mode in the DDC, especially the ability to make customized modifications within that mode through the fourth-generation iDrive interface. (Portuguese roads and drivers are not of the highest quality, so a little electronic oversight is best.)
All the while, the calm within the redesigned though still driver-oriented cabin was up there with the finest we've ever experienced (excepting all Rolls-Royces, of course). The Dunlops transfer a modicum of road sound while the wind noise, even during our top-speed run, proved incredibly low (the bodywork has a 0.29 Cd).
Five laps of Estoril showed off the ability of this big car (the biggest in the segment) to feel less big than all of its competitors. The 2011 BMW 535i comes with the new turbocharged 3.0-liter N55 inline-6 with its single twin-scroll turbo, and when the car weighs in with the new eight-speed automatic, the scales register 4,058 pounds. This is some 177 pounds more than the outgoing car (even though the new eight-speed automatic actually weighs 7 pounds less than the old six-speed automatic), but that's the price you pay for a larger package and a 55 percent increase in structural rigidity. Fortunately the combination of 300 horsepower at 5,800-6,400 rpm and 295 pound-feet of torque from 1,200-5,000 rpm gets the new 535i four-door to 60 mph in 5.7 seconds.
Of course, if you want the track-eater setup, you'll have to wait until the fifth-generation BMW M5 shows up in public late this year.
Much Good News Coming
When we first saw the 2011 BMW 5 Series, the Munich executives told us that the base price of the 2011 BMW 535i would stay the same as the 2010 BMW 5 Series, which has a base price of $51,250. Well, maybe it was the intoxicating Portuguese sea air, but these same execs have just told us that the decision has been made to price this new and improved 5 Series below the outgoing model. Are we looking at a possible $49,999.99 base price for the 2011 BMW 535i? Wait and see.
Meanwhile, when deliveries of the 2011 BMW 5 Series begin in June 2010, the 2011 BMW 550i will be part of the program. With its revamped, twin-turbo 4.4-liter V8 making 402 hp, the price of the 550i will go up just slightly above the current car's $60,600 tag. Perhaps this is a reaction to the overall decline of BMW sales during 2009, notably the 190,000 5 Series cars sold during the year after several years at more than 230,000 sales (the Audi A6 is now the segment leader, in fact).
Other news is that we will not be getting the new BMW 535xi Sport Wagon when it launches in Europe at the end of 2010; reason being that 2009 saw just 878 Americans buy the current version. As for the appearance of the BMW 535d with its turbocharged inline-6 common-rail diesel, things are looking pretty good. It's a pretty nervy decision, though, as there will be a BMW ActiveHybrid 5 Series coming our way and diesel power made up some 30 percent of BMW X5 sales in November 2009.
Edmunds attended a manufacturer-sponsored event, to which selected members of the press were invited, to facilitate this report.

Add A Comment »
bluecoupe says:
07:24 PM, 10/25/2010
It's funny how the same thing can be interpreted so differently by different poeple. Most magazines felt the E60 was pretty ugly. I didn't need to read a magazine to feel the same way. Both inside and out, a cheap, ugly looking car. And it was good under the skin but for 50-60K, it all needs to sing. The new one has none if these issues. Yes , it looks l lot like a seven - except better. A littel sleeker and sportier in and out.
Iv'e driven it with the sport package and the sport transmission, which gets you a swith that totally changes the feel of the car. If you want more responsiveness, just move the switch.
Maybe it isn't as good as the old car on the track. But most of us don't drive on a track. We are on the highway or side streets or backroads. Feels pretty good out there. It drives better than an E350. It is more comparable to an E550. As for the A6 - it does drive really well. But is not in the same class as this car. Maybe the next version?
perrier61 says:
12:53 PM, 06/07/2010
BMW wake up!!!! How much cheapear and cold of interior can you make! Who designed those cup holders along with the ugliest lid! Outside it's not any better- ugly front, fat ass= very disproportioned. Performance??? What performance- 2 tenths of a second maybe better than the Infiniti M37 for $8,000 more in average. Features- nothing standard. Back up camera, I-pod, USB, air-con seats, crapy Navigation, leather, no hard drive and cluster f%^& butons.
You tell me, proffessional IL journalist- where is the value, the beauty and the make sence factor in this Ultimate Purchase Mistake??? How much longer are you going to glorify this rip-off of ugliness???
dbnthedon says:
05:32 PM, 01/25/2010
I like the design as a whole but I might be the only one who is getting tired of the old tired and true interior layout and dash.
trjnflip says:
02:40 PM, 01/25/2010
i have no doubt the performance of this vehicle will be great but it just looks so bland.
pbrahma says:
10:41 AM, 01/25/2010
Looks too much like the 7 and 3 series. BMW should consider hiring more than one designer...
nissmazlover says:
10:17 AM, 01/25/2010
WOW...how BORING can you get?!? Was SO looking forward to the new 5 series and seeing how it would compare to the A6/E Class, but we get this yawnfest instead. Seriously, I actually yawned while looking at the pics. Not even the interior inspires anything. It's just all so insipid. What's up with BMW being so uber-conservative? I don't like it. Might be a "better" car, overall, but let's face it: the styling of a car is what is seen first and is, usually, people's first consideration. The new A6 and E Class, and the upcoming Infiniti M series, blow this BMW OUT of the water - at least, in the looks department.
kdoodoo says:
09:40 PM, 01/24/2010
Where is the sportiness? That is just extended,long, ugly like 7 series.
That is long and without that rear wheel steering the handling will suck.
It is great that Mercedes took that the designer who designed the 7-series.
kfalch says:
04:56 PM, 01/23/2010
Rigth now im not really feeling the design, but at first I did'nt with the E60 and E65 either. Now though I think that the E60 har aged really, really well. I looks better than ever, even the E65 still looks modern and sharp. Compare these to the current A6 and A8, then the Audi's look old and boring! God the A6 looks so boring and dull, im feeling sleeping just writing about it.
My bet is that even though this new 5 dose'nt look all that exciting now, it will certanly grow on me with time, and in my opinion, that makes a really good design.
Even the new X1 looked weird when I saw the first pictures, but after seeing that thing in person, my god it looks great!!
On a last note, im don't like that BMW are putting the same interior in all their cars, the 5, 5GT, 7, X5 and X6 all have the same dash! Even the X1 looks almost the same.
ba27 says:
07:29 AM, 01/23/2010
Overall, I'd have to say "meh".
Styling is OK, but not as cohesive as the best designs out there.
Interior looks to be an incremental improvement over the E60.
It may start at <$50K, but I have no doubt that an appropriately-optioned example will be right at the top of the mid-luxury class.
I expected (hoped for) better.
financeman2 says:
09:09 PM, 01/22/2010
I personally like the direction BMW has taken with this new model. While conservative, the body lines are classy and should prove somewhat timeless, unlike the E60 version. I am glad the styling people at BMW did not go the direction MB went with the new E series. I find the new E series incredibly unattractive....
In some respects, this new version seems somewhat similiar to the E39 I currently own, though vastly updated. The big question now is reliability. In looking at the various blogs, and substantiated by Consumer Reports, the current 535 has had some fairly signficant reliability issues. I would like to consider replacing my E39 with this updated model; but will wait a year or so to see if there are any significant bugs.
One other concern; resale. Traditionally BMW has been rock solid in this area. However, in the last few years, likely related to the economy, resale has suffered. I suspect reliability concerns have not helped the situation.