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2012 BMW 328i First Drive

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    2012 BMW 328i Picture

    2012 BMW 328i. | November 16, 2011

Road Test

2012 BMW 328i First Drive

A 4-Cylinder 3 Series With Few Flaws

    71 Ratings

    There is much you need to know about the new 2012 BMW 3 Series, not the least of which is the fact that it's a very noticeable upgrade from the very first drive.

    It is larger, lighter, has a longer wheelbase, uses less fuel and has more cabin and trunk space. It also offers either a six-speed manual to appease the purists or an eight-speed auto to appease everybody else.

    It has downsized on the engine side, too, so the 2012 BMW 328i will arrive in the U.S. in February next year with a 240-horsepower, direct-injection, turbocharged four-cylinder lurking under the hood.

    And what about BMW's legacy for six-cylinder power? Well, consider this, the four-cylinder runs to 60 mph in 5.7 seconds according to BMW. That's only 0.3 second slower than the turbocharged six can manage in the incoming 335i. Think anyone will complain?

    The "New" 3 Series
    Like all new BMWs, the latest 328i is not exactly all new. Such is the planning in Munich that the 3 Series shares parts with other family members, both lesser and greater. The front suspension, the front bulkhead, the central floorpan, the electrical systems, the iDrive switchgear and even the transmission tunnel are carried over from the latest iteration of the 1 Series. The automatic transmission is already used in several other BMW models and even this 2.0-liter engine first saw action in the Z4 sDrive28i.

    But, as we found out on a cold, wet day in Barcelona, Spain, the car has gained more in character than you could ever pick up from dry specification lists. BMW insists the quality of its four-cylinder turbocharged motors is now high enough that it can deliver the performance and smoothness normally tasked to six-pots with all the fuel economy of a four. On paper, it's tough to argue.

    One of the tricks it uses to achieve better fuel economy is the standard start-stop system. Another more conventional method is by having an engine so torquey and strong that you don't need to wind it out to get moving. It's a smooth motor, especially at low revs, and its idle feels little different from the old six's. It has tremendous strength at low revs for such a small capacity engine, with 255 pound-feet of torque arriving at 1,250 rpm and staying flat until 4,800 rpm.

    Whatever the purists might believe, this engine is born to run with the eight-speed automatic.

    Doesn't Feel Like a Four
    The odd thing is, it doesn't feel like a torque monster in normal driving. A lot of turbo motors nowadays have similarly flat torque curves and yet offer flat performance. The 2012 BMW 328i offers a drive that starts strongly and just gets stronger. It's not perfectly linear, like a naturally aspirated six, but it's a big step in the right direction.

    The horsepower peak has its own flat line, arriving at 5,000 revs and sticking around until 6,500. It revs higher than that, though, fizzing all the way out to around 6,800, but the truth is the last 400 revs or so are just for show.

    The noise isn't as pure as a six, but it's very good and maintains its composure beautifully until very near redline. It's quiet from idle until you ask it for everything, then its note gains some strength until it gets an angry growl at around 3,800 rpm. From there it just gets angrier until well into the sixes.

    An Automatic That Works
    Whatever the purists might believe, this engine is born to run with the eight-speed automatic. It's a lovely device and, in our test car, had the optional paddle shifters which is a tacit admission from BMW that the old model's push-pull paddle shift arrangement was, well, silly. This one runs the same one-up, one-down philosophy as M has been using for years, and it works intuitively. You can also change gears on the shift lever, which works nicely as well, or you can leave the whole business to the 328i's big brain.

    There is much to like here, and it ties into the same modal switch we've seen in the 5 Series. In the 2012 BMW 328i, you can choose either the default Comfort setting, Sport, Sport Plus or Eco Pro, which might save you heaps of fuel by harnessing virtually every energy spender in the car and putting them on a budget, but it does its very best to make it feel like a 1.0-liter six-cylinder car.

    Sport Plus is a bit track pack, tightening up the throttle, turning off the traction and skid controls and, in our version with the optional Dynamic Damper Control, tightening up the suspension, too. That's when it gets interesting.

    Still a Proper Sport Sedan
    The chassis is easily the highlight of the car, and that's partly because of the damper control system, but mostly because the car is 88 pounds lighter, has a longer wheelbase and runs a 50:50 front-to-rear weight distribution. It steals what is already an impressive show by being so nimble and light on its feet that it feels like a featherweight when you want it to dance. It's a chassis that overachieves, one that might have been saved up for the next Z4, but here it is beneath BMW's stock in trade.

    Arrive at a corner carrying far too much speed and the 2012 BMW 328i's steering lightens for a moment to tell you it's understeering. From there it waits for the tires to scrub off enough speed and then coyly sneaks in toward the apex. It's the same trick when the back end starts to slide as the 328i breaks free so diplomatically that you think the proactive steering input is your reactive idea. From there it just straightens up and drives hard out of the corner.

    It carries far more midcorner grip than we thought possible on saturated Spanish roads. The 328i charmed with brilliant balance, being stupidly adjustable midcorner and refusing to be anything but hugely progressive and unrelentingly forgiving of errors or ham-fistedness. Whether you favor the chip-chip-chipper style or you're a one-turn-in-one-turn-out guy, it works either way.

    As with the rest of the chassis, the brakes are tremendously strong and adjustable midcorner. The pedal position never moved in four hours of hard mountain driving, either. The steering is, in this return to absolute driving fun, not brilliant. Well, it's not bad, it's just not quite at the standards of the rest of the car and is damned by the comparison.

    3 Versions of the 3 Series
    There are three versions now, with BMW taking a leaf out of the Mercedes-Benz playbook to offer Modern, Luxury and Sports versions. Though, where Benz changes the grilles, the most significant changes BMW makes are to the detailing in the air intakes at the side of the bumper. There are different wheels, too, and the interior trims are different as well.

    The most obvious change to the 3 Series face is the enhanced status given the twin kidney grilles, which are now wider, lean forward and you can also see their chromed surrounds from the side of the car. They're partnered by a more up-to-date set of headlights that automatically adjust to high beam whenever it's safe, turn corners whenever you do and still have the traditional LED corona rings.

    If all that sounds like BMW has taken very few risks with the car that accounts for a third of its total sales, it's an opinion that's reinforced inside the cabin where size and style meet better than they ever have in a 3 Series before. The 2012 BMW 328i we drove was a Sports line model that included an anodized-style red streak of metal across the clean dash. As odd as it sounds, it kinda worked.

    More 3 Series Inside
    Immediately, though, the cabin feels as though it has more space — and it does. The rear-seat room, never a 3 Series calling card, is up 0.7 inch, the rear knee room is up 0.6 inch and there's 0.3 inch more headroom, too. You'd have every right to expect such largess for the occupants, because the whole car is significantly bigger.

    The car itself is 3.7 inches longer, the wheelbase is 2 inches longer and the tracks have grown at both ends (1.5 in at the front and 1.9 at the rear). The front and rear overhangs are both longer, too, and the trunk space is up to 17 cubic feet.

    There are, typically, two massive dials (tachometer, speedometer) dominating the instrument cluster real estate and now, with its proximity key, you fire up the 328i via a start button you can't actually see. It's buried behind the steering wheel spokes and you can look in vain for the electric parking brake, because the 328i still uses an old-school lever.

    It has, as you'd expect, a flawless driving position, though we only had the chance to sample the 328i automatic. The pedals are perfectly positioned for both left- and right-foot brakers, the seats have a tremendous range of travel and the steering moves manually but has an impressive range of height and reach adjustment.

    There Isn't Much Left To Fix
    So what's wrong with it? Not much really. For some, the styling doesn't go far enough. Even with its new low nose, the differences aren't immediately apparent to the untrained eye. And the trunk is not huge in the practical Audi style with all of BMW's rear-drive suspension architecture chewing up any potential for a deeper floor.

    And that's about it. Like we said, there's not much to complain about with the latest 3 Series. The move to four-cylinder power had the potential to jeopardize its performance credentials, yet the 2012 BMW 328i is still a quick sedan that gives up little in the way of performance to its competitors. If this is the future of four-cylinder performance, the cylinder sacrifice isn't going to be a problem.

    Edmunds attended a manufacturer-sponsored event, to which selected members of the press were invited, to facilitate this report.

    Sort By:

    lolxd says:

    06:01 AM, 11/25/2011

    The red interior details and aluminum trim makes it look cheap inside.

    Carbon fiber trim would be better but still a bit on the cocky side.

    Wood trim is the way to go.

    I wonder what Jaguar is going to come up with. The X type had a nice interior despite the reputation of being a rebadged Mondeo.

    Audi still has a long way to go in improving their A4's interior while Mercedes did their homework with the new C Class which is now worth calling a proper merc.

    myob says:

    11:23 AM, 11/23/2011

    It sounds like a big improvement.  I had an E90 and it addresses many of the small issues I had with it (otherwise a great car).  

    For most drivers the 328i now has plenty of power and makes the 335i unnecessary except for bragging rights and hardcore types.  

    Like the other poster said, my problem is with the perceptions of who drives them.   I prefer a more anonymous mainstream looking car, since I'm married and not trying to use a car to get dates, and I don't like the negative vibes I got driving my previous BMW's in a rural area.  

    I also find I need more utility than a small sport sedan gives, and I enjoy the superior visability and comfort of a sporty crossover.

    hwyspeeder says:

    07:32 PM, 11/19/2011

    Lol the 3 series isn't a bad car, its the people that drive them!
    My moms a school teacher, drives an Accord and knows nothing about
    cars. At least 4 of her yuppy co-workers drive 3-series and her
    take is BMWs are nice, but the little cars do look kind of cheap.
    I'm seeing more and more these cars driven by chubby blowhards wearing
    tight t-shirts and slicked up hair, and some really cool cuban link
    bracelets, trying to look like they make $100K a year to girls, who are
    generally equally as unapealling. (Think Jersey shore for reference)
    Just come on guys, the $680 car payment and 3k down can go towards a
    much more respectable car. Like a GLK or X3 to take it to the NEXT LEVEL!
    I guess if you lived in Germany this would be an equivalent call to a
    Jetta as an Infiniti is to civic, but here this is just wrong.

    sixwheeler says:

    03:55 PM, 11/19/2011

    What can you do with two circles?

    It seems those guys have been fresh out of ideas for what to do with the headlights for going on 15 years now, and they still can't figure them out, so now they're throwing things at the wall to see what sticks. They seem to have forgotten that two circles are just that: two circles.

    Looks like somebody in Munich watched The Hudsucker Proxy and missed the point by a language barrier or two.

    cargpssystem says:

    07:06 PM, 11/18/2011

    "The kidney grilles and headlamps are widened to the point of touching, in a way that looks like someone power-washed the nose too hard, removing the soft trim that usually separates the lights from the grille."

    This is exactly the sort of opinion that doesn't belong in auto journalism. His perception is obviously inflouencing his judgement and I cannot take anything he says as unbiased. Steve Sutcliff form Autocar loves the steering... I'll rather take my cues from him, as he hasn't fould his report with silly opinions.

    Btw, don't forget that, long ago, there was no body paneling between the headlights and kidney grill... think E30! Now all of a sudden its peculiar...?
    www.oemcargps.com

    stupidlefty71 says:

    02:42 PM, 11/18/2011

    NEWS FLASH...

    99% of the car buying public doens't care about steering feel.  I'm betting dealers and exceutives were getting complaints about having too much steering feel.  I also bet most of the people complaining just got rid of their Lexus or Toyota.  Toyota sells 400,000 plus Camrys a year for a reason, and it doesn't have anything to do with steering feel or fun to drive charecteristics.  It's sad to see a great lineage get neutered for the almighty dollar.  We knew this was coming a few years ago when everyone complained about the too light steeering in parking lots.  Sad indeed.

    contheon says:

    10:38 AM, 11/18/2011

    It should be the 320T. Come on BMW ....

    bestjinjo says:

    10:20 AM, 11/18/2011

    "Steering feedback is comparable to the outgoing 3-series in spite of the noticeable reduction in effort." ~ Car and Driver

    _driver72 says:

    09:34 AM, 11/18/2011

    "And what about BMW's legacy for six-cylinder power? Well, consider this, the four-cylinder runs to 60 mph in 5.7 seconds according to BMW. That's only 0.3 second slower than the turbocharged six can manage in the incoming 335i."


    Come on Inside Line guys:
    You HAVE GOT to know that the 300 hp N54 and recently N55 3.0 turbocharged engines have been underrated by 20-25 hp since they debuted in 2006.
    You also HAVE GOT to know that BMW's claims of their 0-60 times with the 335i's have been drastically pessimistic since 2006.
    The 335i has a 0-60 in the 4.8 second range stock.  This new 2.0 Turbo engine surely will NOT be only .3 seconds slower to 60 mph.
    The 2006 330i had 255 hp (15 more than this 2.0T and it had 0-60 times in the 5.5-5.6 second range.  The current 3.0 has 200 hp and does 0-60 around 6.0 seconds.
    The new 2.0T has more torque than both, but has less HP than the old 3.0
    I believe the 5.7 second claim by BMW for the new 2.0T (they may even get 5.5 seconds in some tests) but it's still going to be more like .6-.7 seconds behind the 3.0T and will be even more behind by the end of the 1/4 mile!
    Though the new 2.0T has a bit more torque than the 2006 3.0 engine

    sniperruff says:

    06:29 AM, 11/18/2011

    syslog says:

    "Nope. I just don't get it. This BMW may be fun to drive, but outside and in, it is about as bland as it is possible for a car to get. When someone spends this much money, shouldn't they get an exterior and interior that has *some* character?"

    - That's how the 3-series and 5-series have always been, except for the souped up M-design or the M cars.  

    "Forget Audi and Merc, look at a Hyundai, for pete's sake!"

    - Look at a Hyundai if you want meaningless curves thrown together and design cues from other manufacturers. On the other hand, Jaguar and Volvo have pretty slick designs. Of course, that is my personal opinion. Hyundai stole the HVAC "Volvo Man", after all.

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    Speed Read

    Vehicle Tested:

    2012 BMW 328i

    Engine:

    2.0-liter inline-4

    Gearbox:

    6-Speed Manual

    Power:

    240 hp @ 5,000 rpm

    EPA Rating:

    N/A

    On Sale:

    February 2012

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