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Hardtop Convertible Comparison: 2006 Volvo C70 vs 2007 BMW 328i

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  • 2006 Volvo C70 Picture

    2006 Volvo C70 Picture

    It doesn't look much different from its predecessor with the top down, but the 2006 Volvo C70 is much improved from top to bottom. | September 30, 2009

Comparison

Hardtop Convertible Comparison: 2006 Volvo C70 vs 2007 BMW 328i

Introduction

    0 Ratings
    Malibu should be the perfect place to compare two convertibles like the 2006 Volvo C70 and 2007 BMW 328i Convertible, a little slice of the Cote d'Azur in America. Actually, it's quite terrible.

    The roads are fine and the weather perfect, but the other cars on the road present a bit of a problem. You see, Malibu has a freakishly high concentration of Aston Martin DB9 Volantes, Bentley Continental GTCs and Ferrari 430 Spiders. Alongside these six-figure drop tops, our $40,000 convertibles seem almost as ordinary as golf carts.

    They're far from it, really. Both the BMW and the Volvo match stylish retractable hardtops with silky-smooth inline engines. Once you see these magically complex hardtops fold away, you can't help but admire the sheer engineering artistry of the performance. And whether you prefer the classic rectilinear lines of the BMW or the uniquely voluptuous design of the Volvo, both deliver handsome exteriors and nicely trimmed cabins.

    So which one of these convertibles is the real deal, even if you don't live Malibu, the cradle of sunshine and extravagance?

    Second-Generation Swede
    After soldiering on well past its prime for years, the Volvo C70 finally received a full redesign in 2006. In typical Volvo fashion, the overall look of the new C70 isn't a radical departure from the previous model. It's slightly shorter and wider overall, giving the C70 a cleaner, more athletic look, though it's clear this car favors comfort over performance.

    Now that the C70 has become a hardtop convertible, the former coupe has disappeared, so the lineup now consists of one model in one trim. There's only one engine, too, a turbocharged 2.5-liter inline five-cylinder that sends 218 horsepower and 236 pound-feet of torque to the front wheels. Steel reinforcements stiffen up the C70's previously wobbly structure. Unfortunately, they also add weight, as the C70 tips our scales at 3,775 pounds.

    Although it rides on a shorter wheelbase than the previous version, the latest C70 actually has slightly more legroom up front. Some legroom has been lost in the rear seats, but shoulder room is up slightly. There are 12.8 cubic feet of trunk space with the top up. Put it down and you're left with just 6 cubic feet.

    The rest of the interior is largely a carryover design from the C70's siblings. The simple layout is highlighted by a floating center stack and nicely finished gauges. Weather-resistant upholstery is standard, along with one of the most extensive arrays of airbags ever seen on a convertible.

    Fourth-Generation German
    Unlike the C70, the BMW 3 Series has been around for two decades now. The fully redesigned 2007 model is the fourth-generation 3 Series convertible and the first to use a retractable hardtop. A virtual twin to the 3 Series coupe, the rear-wheel-drive convertible is available with the same choice of 3.0-liter straight-6 engines and either a six-speed manual or six-speed automatic transmission.

    Like most new convertibles, BMW claims this 3 Series is considerably stiffer than before. It has nothing to do with the solid top, but a full array of steel reinforcements much like the Volvo. And like the C70, the 328i convertible is heavier than its predecessor at 3,805 pounds.

    Some of that weight can be traced to the larger size of this 3 Series. It has a stretched wheelbase, and it's both longer and wider overall. This translates into slightly more legroom in front and considerably more shoulder room in back, while most other measurements stay about the same.

    Keeping It Real
    As much as we like BMW's new 300-hp twin-turbo engine, the 335i convertible is too pricey at $49,000 and it didn't compare well with the Volvo, since the C70's five-cylinder engine comes up a full 82 hp short.

    Once we stepped down to the base-level 328i convertible, we sliced nearly $6K off the BMW's base price, while its 230-hp straight-6 is a closer match for the C70. Both cars come standard with six-speed manual transmissions.

    It may sound odd to call a $40K car a stripper, but with only one option, our Volvo was about as close to the C70's $38,710 base price as you can get. A set of 18-inch alloy wheels for $995 proved to be the only piece of optional equipment on our Passion Red C70.

    Our BMW isn't exactly loaded with options either. Its only major option is the $1,200 Sport package, which adds 18-inch wheels, performance tires, sport seats and a retuned suspension. BMW adds an extra $475 for metallic paint, and the keyless ignition goes for an extra $500. Total price for the 328i is $46,150, a sizable $5,750 over the Volvo.

    Back to the Canyons
    In the Santa Monica Mountains above Malibu's famous Pacific Coast Highway, the BMW never misses a step. The bulkier hardtop might weigh it down a little, but it doesn't dull the 328i's reflexes in turns. It has tight, precise steering that makes it easy to place, and the Sport package minimizes body roll.

    And that whole cowl shake thing that plagues most convertibles? It's been eliminated for the most part in this 3 Series. Only the most treacherous potholes bring about any noticeable flex in the windshield area.

    We're similarly impressed with the C70's rigid body structure as it slices from one turn to the next. Unlike the BMW, however, the Volvo's suspension gets wobbly when pushed hard. There's considerable body roll and the nose dives deep under heavy braking. There's not much we can do about the Volvo's massive understeer either.

    Once we get used to the C70's soft setup, it's easy to maintain a fast pace. In fact, through the slalom at the test track the C70's 66.5-mph speed is actually a couple tenths faster than the BMW. That said, on the road the BMW always feels like the more capable car.

    Nothing illustrates this more than braking performance. At the track, the Volvo's 116-foot stop from 60 mph is only 5 feet longer than the BMW's stop. On the street, however, the Volvo's pedal goes soft with brake fade after several miles of fast driving. On the same stretch, the BMW's pedal remains firm and responsive the whole way through.

    Suburban Bliss
    Emerging from the hills, we cruise into L.A.'s sprawling suburbs. This is the type of terrain the Volvo is built for, and it shows. The soft springs that were so clumsy in the canyons deliver a nicely isolated ride on city streets. The C70 glides over every type of pavement with minimal road noise, while the heavily assisted steering gives the car a relaxed feel. At these moderate speeds, the Volvo becomes much more likable.

    The same goes for the C70's drivetrain. The light-action clutch and healthy low-end engine torque work well with the smooth-shifting six-speed. This is still not a fast car, as we measured a best 0-60-mph time of 7.6 seconds, but the engine spins up smoothly and has a relatively flat torque curve. Fuel mileage is average, though, as we only managed 20.4 mpg during its stay with us.

    As good as the Volvo feels around town, the BMW still does everything better. Even with its low-profile tires and sport suspension, the 328i's ride is supple enough to handle rutted streets without feeling harsh. And the steering that's so precise in the canyons feels just as good in slow traffic and parking lot maneuvers.

    Despite weighing more than the Volvo and having less power, the BMW actually feels faster. It's no illusion either, as the 328i runs a full second quicker from zero to 60 mph at the track. The clutch is trickier to modulate than that of the Volvo, but the shift action is smoother and the power is spread across a broader range of engine speeds. Mileage is slightly better, too, as the BMW delivered 20.8 mpg during our drive.

    Topping Off
    There's not much to compare when it comes to the top mechanisms of either car. They're both completely automatic, so going from coupe to convertible requires nothing more than the push of a button. The BMW's top makes the switch in 22 seconds, the Volvo's in roughly 30.

    What the Volvo's top lacks in speed, it makes up for in its compact size, as the C70 leaves more usable space in the trunk with its top down. It's not much, but it's more than the BMW's shoebox-size space.

    It's no contest when it comes to interiors, however, as the BMW has a far richer-looking cabin with better materials. Between the seats, the trim and the classic appearance, the 328i justifies its price. There's nothing wrong with the design of the C70's interior, but there are too many cheap-looking plastics for a $40,000 car.

    Both the BMW and the Volvo have tight-fitting rear seats that no one wants to spend much time in. Up front, the BMW feels a little more spacious thanks to some extra shoulder room, while the Volvo delivers a couple extra inches of legroom. Wind turbulence with the top down is well controlled in both cars, although the BMW includes a standard wind blocker to reduce it even further.

    Unanimous Decision
    If we awarded points for a winner in the most improved category, the C70 might have had a chance. It's such a huge step up from the last car that it should be called the C80. From the tight structure to the slick new roof, it's a convertible worth owning if you think driving fast is a waste of gas.

    Slipping behind the wheel of the 328i, however, reminds us just how much better a convertible can get. It has a flex-free body and an equally impressive roof, but it also adds nearly perfect steering, nimble handling and an interior that will impress the neighbors.

    That is, unless you live in Malibu.

    The manufacturers provided Edmunds these vehicles for the purposes of evaluation.

    Comparison

    Second Opinions

    Automotive Editor John DiPietro says:
    OK, here's a shocker: I prefer the BMW. But I was pulling for the Volvo. Really, I like to root for the underdog. Maybe that's why I've got the whole Rocky DVD set. No matter. There's no escaping the fact that the 328i is simply the better-performing and more enjoyable ride.

    In terms of convertible functionality, it's close. Both tops drop and raise at the push of a button and both offer the added security and additional sound insulation that comes with the use of a hardtop roof. And both cars do a good job of keeping wind buffeting to a minimum when the tops are stowed. The Volvo does offer more trunk capacity, however.

    But when I'm unraveling a twisty road with the top down and the engine on song, I'm not thinking about maximum luggage capacity. Hopefully I'm enjoying the sun, the wind and some lovely scenery. Well, all that and eager throttle response, flick-of-the-wrist gearchanges and perfectly weighted steering that seems to read my mind, not to mention handling that makes me feel as one with the car. In other words, all the traits that make the BMW so unique.

    Convertibles are supposed to be fun. The C70 is comfortable and pleasant enough, but the 328i is fun.

    News Editor Kelly Toepke says:
    I drove the Volvo C70 first. After a weekend spent running around town with my 6-year-old daughter, I was convinced that I had officially joined the ranks of coupe-hating moms. Getting Emma in and out of the rear seat was a real chore, one that the fun of top-down driving did not balance. Monday morning I returned the C70 to the office and declared my love for four-doors.

    Monday night, with a heavy sigh, I grabbed the keys to the BMW 328i convertible. As soon as I slid behind the wheel I remembered how much fun driving could be, a feeling I didn't get from the Volvo, even while I was alone in the car.

    Everything about the BMW felt cohesive and smooth, things I did not experience while driving the Volvo. I picked up Emma from school and wasn't the least put out when I had to push the 328i's front passenger seat forward so she could scramble into the back. In fact, I dare say I lovingly caressed the seatback instead of cursing its existence. Emma and I both smiled as the wind whipped our hair.

    After driving the BMW back into our test car garage on Tuesday morning, I realized it wasn't that I hated small cars. As a mom with daily backseat needs, I just didn't find the Volvo's driving experience to be worth the sacrifice.

    Comparison

    Top 5 Features

    Features

    Features
      2007 BMW 328i Convertible 2006 Volvo C70
    Expandable cargo area O S
    Heated seats O O
    Navigation system O O
    Premium audio O O
    Sport package O N/A


    Key:
    S: Standard
    O: Optional
    N/A: Not Available

    Expandable cargo area: The one big problem with a retractable hardtop? It takes up all the space in what is already a small trunk. In an attempt to alleviate the issue, most manufacturers provide some means of raising the collapsed roof sections to open up more cargo room. It's a standard feature in the Volvo, but in the BMW it requires the Comfort Access option.

    Heated seats: Retractable hardtops turn these convertibles into true all-season vehicles, so it only makes sense to add heated seats for those cool nights when you just have to put the top down. Neither of our test cars had them, but since we spent all our time driving around Malibu, it didn't matter.

    Navigation system: Either of these cars would make a perfect road trip machine, so it only makes sense to throw in a navigation system to keep you on the right track. Once again, neither car had a setup from the factory. It's not that hard to find your way around Malibu, however, so we managed not to get lost anyway.

    Premium audio: Nothing works a car stereo harder than trying to drown out wind gusts at 75 mph. Standard stereos rarely have the guts, so an upgraded unit with added power and more sophisticated speakers usually does the trick. Neither of our test cars has an upgraded stereo unit, although their standard setups did a better-than-average job of cutting through the wind.

    Sport package: Midsize convertibles typically have soft suspensions to suit the middle-aged buyers they're designed to attract. For those who want a little more performance, a sport package usually does the trick. At the most basic level, you'll get a retuned suspension and wider wheels and tires. BMW's Sport Package also adds more heavily bolstered seats. No such package is offered for the C70, although you get performance tires if you order the 18-inch alloy wheels.

    Comparison

    Final Rankings and Scoring Explanation

    Final Rankings

    Final Rankings
      Item Weight 2007 BMW 328i Convertible 2006 Volvo C70
    Personal Rating 10% 100.0% 50.0%
    Recommended Rating 10% 100.0% 50.0%
    Evaluation Score 20% 84.3% 76.6%
    Feature Content 20% 46.7% 40.0%
    Performance 20% 92.6% 79.3%
    Price 20% 85.8% 100.0%
           
    Total Score 100.0% 81.9% 69.2%
    Final Ranking   1 2
        $46,150 $40,400

    Personal Rating (10%): Purely subjective. After the test, each participating editor was asked to rank the cars in order of preference based on which he or she would buy if money were no object.

    Recommended Rating (10%): After the test, each participating editor was asked to rank the cars in order of preference based on which he or she thought would be best for the average consumer shopping in this segment.

    31-Point Evaluation (20%): Each participating editor ranked the two cars using a comprehensive 31-point evaluation process. The evaluation covered everything from exterior design to cupholders. Scoring was calculated on a point system, and the scores listed are averages based on all test participants' evaluations.

    Feature Content (20%): Editors picked five features they thought would be most beneficial to a consumer shopping in this segment. Each test vehicle was then given a score based on which of those features it possessed. More points were awarded when these features were standard versus optional, and no points were given if the feature was unavailable. The score given here represents the percentage of points, out of a total possible 15 points.

    Performance Testing (20%): Both cars were put through a comprehensive battery of instrumented tests, including 0-60 acceleration, quarter-mile runs and panic stops from 60 mph. They were also run through a 600-foot slalom course to test transitional handling and run around a skid pad to determine ultimate grip. The vehicles were awarded points based on how close they came to the best-performing vehicle's score in each category.

    Price (20%): The numbers listed are the result of a simple percentage calculation based on the less expensive vehicle of the two. Using the "as-tested" prices of the actual evaluation vehicles, the least expensive vehicle received a score of 100, with the other vehicle receiving its score based on how much more it cost beyond the first vehicle's price.

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    Specs & Performance

    Vehicle
    Model year2007
    MakeBMW
    Model3 Series
    Style328i Convertible
    Drivetrain
    Engine typeinline-6
    Displacement (cc/cu-in)3000cc (183cu-in)
    Horsepower (hp @ rpm)230 @ 6,500
    Torque (lb-ft @ rpm)200 @ 2,750
    Transmission type6-speed manual
    Chassis
    Turning circle (ft.)36.1
    Track Test Results
    0-60 mph (sec.)6.6
    1/4-mile (sec. @ mph)15 @ 92.1
    60-0 mph (ft.)111
    Slalom, 6 x 100 ft. (mph)66.3
    Skid pad, 200-ft. diameter (lateral g)0.9
    Fuel Consumption
    EPA fuel economy (mpg)19 City, 29 Hwy
    Edmunds observed (mpg)20.8
    Dimensions & Capacities
    Curb weight, mfr. claim (lbs.)3,805
    Length (in.)180.6
    Width (in.)70.2
    Height (in.)54.5
    Wheelbase (in.)108.7
    Legroom, front (in.)41.8
    Legroom, rear (in.)31.9
    Headroom, front (in.)38
    Headroom, rear (in.)36.5
    Shoulder room, front (in.)55.3
    Shoulder room, rear (in.)49.3
    Warranty
    Bumper-to-bumper4 years/50,000 miles
    Powertrain4 years/50,000 miles
    Corrosion4 years/unlimited miles
    Roadside assistance4 years/unlimited miles
    CollapseSpecs and Performance Expand Collapse

    Specs and Performance

    Vehicle
    Model year2006
    MakeVolvo
    ModelC70
    Drivetrain
    Engine typeinline-5
    Displacement (cc/cu-in)2500cc (153cu-in)
    Horsepower (hp @ rpm)218 @ 5,000
    Torque (lb-ft @ rpm)236 @ 1,500
    Transmission type6-speed manual
    Chassis
    Turning circle (ft.)38.7
    Track Test Results
    0-60 mph (sec.)7.6
    1/4-mile (sec. @ mph)15.9 @ 89.8
    60-0 mph (ft.)116
    Slalom, 6 x 100 ft. (mph)66.5
    Skid pad, 200-ft. diameter (lateral g)0.82
    Fuel Consumption
    EPA fuel economy (mpg)20 city 29 hwy
    Edmunds observed (mpg)20.4
    Dimensions & Capacities
    Curb weight, mfr. claim (lbs.)3,775
    Length (in.)180.4
    Width (in.)72.3
    Height (in.)55.1
    Wheelbase (in.)103.9
    Legroom, front (in.)42.3
    Legroom, rear (in.)33.9
    Headroom, front (in.)38.2
    Headroom, rear (in.)36.4
    Shoulder room, front (in.)53.6
    Shoulder room, rear (in.)47
    Warranty
    Bumper-to-bumper4 years/50,000 miles
    Powertrain4 years/50,000 miles
    Corrosion12 years/unlimited miles
    Roadside assistance4 years/unlimited miles
    CollapseSpecs and Performance Expand Collapse

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