- BMW has released a YouTube video that shows its 1 Series M Coupe drifting on top of the U.S. Bank Tower in Los Angeles.
- This is the second installment in the company's MPowered Performance video series.
- The 1 Series M Coupe boasts 335 horsepower and sprints to 60 mph in 4.6 seconds.
WOODCLIFF LAKE, New Jersey — BMW has released a second part to its MPowered Performance video series, this time showing the 1 Series M Coupe drifting around the helipad on top of California's largest building — the U.S. Bank Tower.
The first video in the series showed the 1 Series M Coupe drifting through what looks like concrete walls around an airstrip, and now the Bavarian automaker has released another video with the performance coupe drifting in a circle around the tenth largest building in the country.
The 1 Series M Coupe drifts in a perfect arc around the helipad in the short bit, nearly sliding off the edge before it ends the drift resting in the middle of the circular makeshift tarmac. Although CGI is clearly incorporated into the act, BMW does an almost flawless job making it look like the car is actually drifting at 1,018 feet on the Tower.
The 2011 BMW 1 Series M Coupe is loaded with 335 horsepower, a six-speed manual and sprints to 60 mph in 4.6 seconds. Prices start at $47,010.
Inside Line says: Expect a third video that is even more ridiculous.
Add A Comment »
aston_dbs says:
07:59 AM, 07/01/2011
Mmmmmh.... yeah!
Still NOT interested.
higgsboson says:
08:27 PM, 06/30/2011
Jeremy Clarkson's review of the 1M in the first episode of the new Top Gear season is fantastic. Actually makes me crave the silly little thing.
akitadog says:
12:36 PM, 06/30/2011
That ad added nothing to the consumer's knowledge on the car in question.
ferrari4me says:
12:36 PM, 06/30/2011
Our friendly Inside Line correspondent Mike ends his third paragraph by reporting; "Although CGI is clearly incorporated into the act, BMW does an almost flawless job making it look like the car is actually drifting at 1,018 feet on the Tower."
Not only was CGI involved in the making of this brief BMW performance film, I humbly suggest that CGI is also the main technology behind the BMW 1 Series M Coupe itself.
You see months ago, prior to my breakdown, I became excited by all of the positive news and media buzz over the coming 1 Series M Coupe. Finally came the day when I could stand it no more. I grabbed my checkbook, hopped into my faithful 3 Series, and hightailed it to my local BMW dealership.
Upon arrival I quickly cornered my salesman and, without so much as a brochure to look at, I picked up a pen, looked my BMW Rep straight in the eye, and said; "so how much does the check need to be for?"
Salesman George looked genuinely sad as he quietly cast his eyes downward at his feet. In fact I am certain that I saw his right eye begin to moisten as he explained to me that my BMW dealer long ago sold its entire allotment of six cars, had a waiting list of 18 names behind the original six sales, and had no hope of finding additional cars to sell.
Now I am happy to say that a few months have passed since that very upsetting day. The doctors say that following months of intensive therapy and massive quantities of mind altering drugs, my prognosis is improving. And hey I am very happy to report that the hours of endless involuntary twitching seems to have nearly drawn to a close.
So, you see, a car dealer that will not accept a virtual blank check for some odd looking little compact car festooned with all manner of fender flares, scoops, and decorated in gallons of strange orange paint that neither the Golden Gate Bridge nor the Denver Bronco's Football Team would accept; well that car simply cannot exist, right?
A premium priced car, saddled with the impossibly long and weird name of BMW 1 Series M Coupe, there cannot be any such thing. That is what my physicians are telling me, there is no Big Foot, no Bermuda triangle, and there is just is NO such thing as funny little bright orange cars that can run with some Porsches.
When I am released I am thinking about that new Audi S-4. It comes in a pretty blue and I know where they have one in stock that I can see, and touch, and taste, and feel.
Audi even has printed up an S4 brochure!