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Fiat Wins Bertone

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    The Italian government has awarded the venerable but broke Carrozzeria Bertone to Fiat. | September 04, 2009

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Fiat Wins Bertone

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    TURIN, Italy — Fiat SpA has been selected by the Italian government to take over Carrozzeria Bertone, the defunct coach-building business that was founded in 1912 but has been under court protection from bankruptcy since early 2008.

    Fiat plans to invest $216 million over three years, primarily to revamp Bertone's Grugliasco production facility to build vehicles for Europe and the U.S.

    Stile Bertone, the design firm, remains under the control of the Bertone family.

    Over the past century, Bertone has designed such notable vehicles as the Lamborghini Miura, the Alfa Romeo Giulietta Sprint and the Fiat X1/9. It has done contract design work for many other automakers, including Citroën, Ferrari, Mercedes-Benz, Skoda, Volkswagen and Volvo.

    Fiat announced its intention to bid on Carrozzeria Bertone in mid-July. Rival bids were submitted by several Italian entrepreneurs, by Nuccio Bertone's widow, Lilli, and by China's FAW Group.

    Fiat previously has taken control of a number of Italian auto companies, including Autobianchi (1968), Lancia (1969), Ferrari (1969), Alfa Romeo (1986) and Maserati (1993).

    Earlier this year, Fiat acquired a minority interest in and management control of Chrysler and is in the process of consolidating vehicle platforms, components and manufacturing facilities between the two companies.

    Inside Line says: The Marchionne empire continues to expand. — Paul Lienert, Correspondent

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