Auto Shows
Auto shows are nearly as old as the car itself. Originally conceived as promotional venues for new manufacturers no one had heard of, today's auto shows have become annual showcases for the media and public alike. Although auto shows are still designed primarily for consumers, a select group of the major market shows host media preview days prior to their public openings. During media days, manufacturers put on elaborate introductions to showcase their new models and concept cars. It's part Hollywood, part press release and almost always entertaining. There are currently four major domestic auto shows (Chicago auto show, Detroit auto show, Los Angeles auto show and New York auto show) and four major international events (Frankfurt auto show, Geneva auto show, Paris auto show and Tokyo auto show) along with a handful of smaller regional shows.
