- Audi is hoping to capitalize on the current vampire craze in its upcoming Super Bowl spot.
- The ad features a group of vampires awaiting a delivery of blood in a 2013 S7.
- Unfortunately, the car's LED headlights prove to be their undoing.
INGOLSTADT, Germany — Audi has released its latest Super Bowl spot ahead of the big game next weekend, and the German automaker looks to capitalize on the vampire craze sweeping the nation with the commercial.
Given the popularity of True Blood, Twilight and vampire films and books in general, it's no surprise that Audi's spot features these blood-crazed people.
The commercial is set to the tune "The Killing Moon" by Echo & The Bunnymen, and features a group of "social vampires" hanging around a campfire waiting for their comrade to deliver a shipment of O-positive blood in a 2013 Audi S7 to really get the party started.
Unfortunately, the LED headlights that are the signature feature of the S7 turn the group into a pile of dust as the cars pulls up. You can check out the spot below.
VW has already released an ad appealing to dog lovers that will air during the 2012 Super Bowl, and Kia is set to change things up this year with a special spot featuring supermodel Adriana Lima.
Inside Line: What better way for Audi to show off its iconic LED headlights.
Add A Comment »
pei_asdf says:
04:28 PM, 01/29/2012
Audi is the original Were-Car. They will their driver and fight the vampires. Bonus point for those that know the references.
angry_mushroom says:
08:40 PM, 01/28/2012
So... Audis kill their owners?
alex38 says:
04:48 PM, 01/27/2012
Only so-so and falls waaay short of VW's "The Force" and Kia's Hamstars from last year..
morey000 says:
02:10 PM, 01/27/2012
Ad agency hits a home run with this one!
madarchitect says:
01:13 PM, 01/27/2012
@BD Do you know how many older moms are obsessed with those movies? Also who do you think takes those teeny boppers to go watch those movies?
MA
kkear3 says:
10:47 AM, 01/27/2012
Hilarious!
LASHAWN says:
08:33 AM, 01/27/2012
Now that was funny.
blackdynamite1 says:
08:01 AM, 01/27/2012
If you have seen every "Twilight" movie: Great ad!
If you are over 30, and can actually afford a luxury car: WTF?
BD
fantastic says:
07:34 AM, 01/27/2012
LOLZ.....