HERNDON, Virginia — Audi of America on Friday confirmed that it will advertise its Audi A3 TDI during the 2010 Super Bowl. It is one of the first manufacturers to commit to a spot during the sporting classic that is equally well known for its commercials.
Earlier this week, GM Chairman and CEO Ed Whitacre was asked if GM would make an appearance during this year's Super Bowl. The question was posed during a media roundtable in advance of the 2010 Detroit Auto Show. He deferred the question to GM spokesman Chris Preuss, who replied, "My guess is not."
Audi said rock band Cheap Trick will "reinterpret one of their classic songs for the ad." The Audi spot will air during the fourth quarter of the game and "will have a fun, tongue-in-cheek environmental theme," said Audi in a statement.
Audi's 2009 Super Bowl ad featured actor Jason Statham in a series of high-speed chase scenes. "The Super Bowl has worked," said Scott Keogh, Audi of America chief marketing officer, explaining why the German brand is returning to the game.
Inside Line says: We begin to get a clearer picture of just which automakers will show up at Super Bowl XLIV. — Anita Lienert, Correspondent
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charlesb says:
10:23 PM, 01/09/2010
Overpriced Golf, nice way to make a statement.
dino6 says:
06:00 PM, 01/08/2010
Wow, that is a big financial commitment for a car that is going to be a relatively small volume seller. One can understand a superbowl ad for a VW Golf TDI or Jetta TDI for example, which are more of a mainstream car.
However, this can only mean that Audi is planning to go full force into offering diesels across all their lines including their higher volume sellers like the A4. A really good thing!
They are using the superbowl ad to basically position the Audi brand as THE diesel car company in the U.S.