IRVINE, California — Taking a page from the playbook of the 2011 Bentley Mulsanne, Aston Martin says the North American debut of the $200,000 Rapide will take place at an "exclusive cocktail party" at the SLS, a ritzy Beverly Hills hotel, on November 11. Afterwards, the Rapide will embark on a seven-city U.S. tour through the end of the year.
In August, the Mulsanne was rolled out at a private, no-cameras-allowed event at the Tehama Country Club in Carmel, California, an event that Bentley described to Inside Line as wildly successful. The Mulsanne is now wrapping up its U.S. tour.
The Rapide will make appearances in Los Angeles; San Francisco; Chicago; New York; Charlotte, North Carolina; Palm Beach, Florida; and Dallas. Aston Martin said the car will be shown to "potential customers" but did not disclose the venues in each location.
The Rapide will arrive in North American dealerships in the spring, Aston Martin said.
The SLS is one of the more exclusive hotels in Beverly Hills, with rooms ranging in price from around $359 to $2,000-plus per night.
Inside Line says: Don't get any ideas about crashing that cocktail party, until you can bankroll the Rapide. — Anita Lienert, Correspondent
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