GAYDON, England/PEBBLE BEACH, California — Owners of the Aston Martin DBS now have access to one of the coolest gadgets on the planet: a watch that doubles as a key to the luxury car. Aston Martin on Wednesday released an image of the watch — which seems like something that has sprung from the mind of James Bond's gadget man, Q — and said that it will be showcased on the eve of the 2008 Paris Auto Show.
Aston Martin dealers will be able to link the watch to the owner's specific DBS, said the automaker, thus "ensuring that security and privacy are maintained at all times." The watch has a built-in transponder circuit that allows it to lock and unlock the car. It was made in partnership with Jaeger-LeCoultre. Its formal name is the AMVOX2 DBS Transponder.
The watch takes some of its design cues from the Aston Martin DBS. "The outer dial ring also has an opening that reveals the internal mechanisms of the chronograph and transponder functions, an allusion to the exposed brake calipers visible behind the sporting wheel rims of the DBS," said Aston Martin in a statement.
Although prices have not yet been announced, the curious can keep up with details about the watch at Jaeger-LeCoultre's Web site.
In an unrelated development, luxury Swiss watchmaker Girard-Perregaux has come up with a watch that can be worn on the wrist or mounted on the dashboard of the Pininfarina Hyperion.
The face of this watch matches the bodywork of the one-off Hyperion.
What this means to you: Surely the technology on the Aston Martin DBS watch will eventually make it down to cars made for Joe Sixpack. — Mike Lysaght, Correspondent
Aston Martin dealers will be able to link the watch to the owner's specific DBS, said the automaker, thus "ensuring that security and privacy are maintained at all times." The watch has a built-in transponder circuit that allows it to lock and unlock the car. It was made in partnership with Jaeger-LeCoultre. Its formal name is the AMVOX2 DBS Transponder.
The watch takes some of its design cues from the Aston Martin DBS. "The outer dial ring also has an opening that reveals the internal mechanisms of the chronograph and transponder functions, an allusion to the exposed brake calipers visible behind the sporting wheel rims of the DBS," said Aston Martin in a statement.
Although prices have not yet been announced, the curious can keep up with details about the watch at Jaeger-LeCoultre's Web site.
In an unrelated development, luxury Swiss watchmaker Girard-Perregaux has come up with a watch that can be worn on the wrist or mounted on the dashboard of the Pininfarina Hyperion.
The face of this watch matches the bodywork of the one-off Hyperion.
What this means to you: Surely the technology on the Aston Martin DBS watch will eventually make it down to cars made for Joe Sixpack. — Mike Lysaght, Correspondent
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