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Alfa Romeo Rolls Out a Virtual Store

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  • Alfa Romeo Store Picture

    Alfa Romeo Store Picture

    Alfa Romeo paraphernalia can now be purchased from an online store run by the Italian marque. | March 19, 2010

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Alfa Romeo Rolls Out a Virtual Store

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    Just the Facts:
    • Alfa Romeo opens an official Internet store.
    • Alfa key chains, floor mats and other accessories can now be bought online.
    • The site will also be offering exclusive limited editions and special offers.

    TURIN, Italy — You may not be able to buy an Alfa Romeo in the U.S. at this point, but the Italian automaker's new virtual store is up and running, giving its global fan base a place to score key chains, floor mats and other goodies.

    "The new virtual store is designed to communicate and enhance the values of Alfa Romeo as a historical and distinctively Italian brand," said the automaker in a statement.

    Alfa Romeo said the site will be offering exclusive limited editions, special offers and the chance to vote on your favorite baubles. "The new store will become more interactive and better able to respond to the needs of Alfisti," said Alfa Romeo in a statement.

    Inside Line says: The place to go if you want the latest official Alfa Romeo merchandise. — Anita Lienert, Correspondent

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