Seinfeld and Leno Star in Wacky Acura Super Bowl Spot

TORRANCE, California — With nearly a dozen car companies spending millions of dollars to outduel each other on the airwaves during next Sunday's Super Bowl, it's gotta be tough to cut through the clutter. But Acura appears to have upped the ante significantly, creating a surreal TV spot that stars not only its sensational new 2015 NSX, but megawatt comedians Jerry Seinfeld and Jay Leno.

Seinfeld and Leno, both well-known car collectors, are also old friends and would seem like a natural comic duo for some Super Bowl insanity. They deliver in spades, in a goofy commercial called "Transactions."

The spot opens with Seinfeld in an Acura showroom, ogling the new NSX and offering to buy the first one, then learning from the salesman that he's "number two on the list" behind an unnamed stranger.

There ensues a wacky series of vignettes in which Seinfeld attempts to bribe his rival to swap places, offering any number of inane inducements, from the Last Living Munchkin to a "dancing holographic monkey."

At the commercial's end, Leno swoops in to outbid Seinfeld for the rights to the first set of keys — in return for his "jet-pack flying-squirrel suit."

Inside Line says: How could we make this stuff up?