NEW YORK — Acura and W Hotels used the venue of the 2008 New York Auto Show to announce a new partnership that includes test-drives of Acura vehicles at select W hotels.
The new brand partnership means that guests staying at any of the 18 W Hotels in North America will be chauffeured around in Acura MDX vehicles outfitted hotel-room style. Guests can also set up test-drives of Acuras at "select W properties."
"Each MDX will be equipped with W essentials such as Tidy Towels, bottled water and a W CD," said the two companies in a joint statement. Guests must reserve the vehicles.
The partnership kicks off on April 1 and runs through January 31, 2009.
The W Hotels have been described as a "fun, hip and exciting hotel collection."
What this means to you: Sounds like a natural pairing of two desirable brands. — Anita Lienert, Correspondent
The new brand partnership means that guests staying at any of the 18 W Hotels in North America will be chauffeured around in Acura MDX vehicles outfitted hotel-room style. Guests can also set up test-drives of Acuras at "select W properties."
"Each MDX will be equipped with W essentials such as Tidy Towels, bottled water and a W CD," said the two companies in a joint statement. Guests must reserve the vehicles.
The partnership kicks off on April 1 and runs through January 31, 2009.
The W Hotels have been described as a "fun, hip and exciting hotel collection."
What this means to you: Sounds like a natural pairing of two desirable brands. — Anita Lienert, Correspondent
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